Assistant Sales Manager

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.

Through the Dilawri Foundation , weare also committed to making a meaningful impact in the communities weserve.

Discover how you can build your career with Dilawri

Mercedes-Benz Richmond is currently seeking a motivated and customer-focused Assistant Sales Manager to support the leadership ofour Sales team and contribute to the overall success of the dealership.

Reporting to the Sales Manager and working closely with the General Manager, Service Manager, and Parts Manager, the Assistant Sales Manager plays a key role in driving sales performance, delivering an exceptional customer experience, and fostering a collaborative, high-performing dealership culture. This role provides hands‑on leadership throughout the sales process while supporting inventory management, sales operations, customer satisfaction, and team development.

Compensation for this position is commission based.

• Support the Sales Manager in leading and coordinating the day‑to‑day sales operations of the dealership
• Promote a positive, collaborative team environment by working closely with Sales, Service, and Parts Management toachieve shared dealership goals
• Participate in and assist with leading daily and monthly sales meetings as required
• Maintain active involvement in all sales inquiries and ensure consistent execution of effective sales practices
• Engage with customers early in the sales processand provide direction and support to Sales Consultants throughout the customer journey
• Ensure every customer receives an exceptional and personalized ownership experience
• Build long‑term customer relationships and professionally resolve customer issues or concerns related to sales, dealership operations, personnel, or products
• Conduct management follow‑ups and customer call‑backs to support customer satisfaction and maximize closing ratios
• Assist in completing sales transactions by balancing customer needs with dealership objectives
• Ensure all sales and lease documentation is accurately completed and compliant with manufacturer policies and applicable regulations
• Support the development and execution of dealership‑specific sales programs, promotions, and special events
• Coordinate regional co‑op advertising initiatives and assist with the implementation of dealership marketing plans
• Prepare, review, and analyze sales performance reports
• Oversee vehicle inventory coordination, showroom and lot presentation, pricing accuracy, and vehicle cleanliness standards
• Evaluate trade‑in vehicles to determine reconditioning, retail, or wholesale placement
• Monitor the reconditioning process to ensure vehicles are prepared efficiently, cost‑effectively, and to a high‑quality standard
• Perform other duties as assigned by dealership management

• Valid VSA License (required)

• Previous experience in the automotive industry,with a strong focus on New and Pre‑Owned vehicle sales
• Experience supporting or leading sales…