Sales Director

We are seeking individuals with genuine empathy and patience to support the needs of our residents and families. Applicants must demonstrate a caring approach and a willingness to serve both residents and the broader team. Our pillars for successful employment are work ethic, integrity, and competence
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We are currently seeking a Sales Director for our Assisted Living and Independent Living community.

• Lead all sales and occupancy efforts for a single Assisted Living and Independent Living community, ensuring a warm, supportive, and seamless experience for prospective residents and their families.

• Drive census growth by developing and executing strategic sales initiatives, monitoring trends, and identifying opportunities to increase occupancy.

• Manage the full sales cycle, including inquiry response, tours, follow-up, and move-in coordination.

• Build strong relationships with prospective residents, families, and referral sources to promote the community’s services and lifestyle offerings.

• Develop and maintain referral networks with hospitals, physicians, case managers, home health agencies, senior centers, and community organizations.

• Present and educate referral sources and families on the community’s care levels, amenities, pricing, and specialized programs.

• Coordinate and participate in marketing events, community outreach activities, and networking efforts to enhance visibility and brand awareness.

• Ensure accurate and timely documentation of inquiries, tours, follow-ups, and move-ins in CRM systems.

• Collaborate closely with the Executive Director and clinical teams to assess prospective residents’ needs and confirm appropriate placement.

• Maintain an up-to-date understanding of state regulations, community guidelines, and eligibility criteria for residency.

• Track key performance indicators such as occupancy rates, lead conversion, referral trends, and marketing ROI.

• Provide actionable recommendations for improving sales processes based on data, feedback, and market conditions.

• Bachelor’s degree in Business, Marketing, Communications, Healthcare Administration, or a related field preferred.

• Minimum of 3 years of experience in senior living sales (Assisted Living, Independent Living, or Memory Care) or related healthcare marketing/sales roles.

• Strong understanding of senior living services, private-pay financial considerations, and residency eligibility criteria.

• Excellent communication, relationship-building, and presentation skills.

• Strong organizational skills with the ability to manage multiple leads and priorities simultaneously.

• Proven ability to achieve or exceed occupancy and sales goals.

• Proficiency in Microsoft Office and CRM systems.

• Must demonstrate compassion, professionalism, and a customer-service-focused approach.

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Disability Insurance

• Employee Assistance Program

• 401(k)

• Life Insurance

• Paid Time Off

• Telemedicine: $0 co-pay telemedicine appointments for convenient access to medical consultations from home.

• Unlimited Assistance: Support for legal, financial, childcare, elder care, and other personal needs through expanded assistance programs.

• Mayo Clinic Programs: Access to exclusive Mayo Clinic resources, including fitness, lifestyle, mental health, and nutrition tools.

These additional benefits are available to you at no cost and without reducing your take-home pay
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