Strategic Enterprise Sales Representative

About Umbrella Group of Companies

We exist to empower businesses of all sizes with transformative, customer-centric innovation -- not legacy systems. As the agile challenger to traditional IT conglomerates, we unite specialized firms under one vision: to be a global strategic business partner, providing transformative technological solutions that inspire creativity and innovation.

About Tidal Commerce Inc.

Tidal is an outcome-focused, specialized eCommerce consulting and engineering boutique for B2C & B2B businesses, offering comprehensive solutions from ideation to implementation and management.

• Recognized as a Shopify Plus partner.
• Expertise in headless and composable technologies.
• Diverse B2C and B2B planning and implementation experience and a deep understanding of both markets.
• Integrated onshore and offshore teams in six countries, offering support for round-the-clock productivity.
• Member of Umbrella-Incorporated, a business consulting firm, Tidal provides holistic end-to-end digital transformation solutions with cross-functional expertise in strategy, finance, operations, marketing and technology.

About the role:
Your Mission

The mission of this role is to drive revenue growth by executing account-based sales strategies, leveraging strategic partnerships, and differentiating Tidal as a leading commerce consultancy in a competitive landscape. The ideal candidate will excel in personalized outreach, industry engagement, and multi-channel sales techniques to maximize conversions within Tidal’s defined target accounts.

Outcomes

• Revenue Generation:
  Meet or exceed sales targets by closing deals with mid-market and enterprise clients. Always maintain a robust pipeline with at least 3x quota coverage.
• Account-Based Selling Execution:
  Develop personalized strategies for top 100 target accounts, increasing conversion rates.
• Strategic Partner Engagement:
  Successfully leverage Shopify, Commerce Tools, and other partners for joint opportunities.
• Industry Engagement:
  Participate in 4+ industry conferences, trade shows, or thought leadership events annually. Implement and optimize a mix of digital, social, and direct sales outreach strategies.
• Presentation & Messaging:
  Deliver high-quality presentations that position Tidal as a challenger brand against large firms. Work cross-functionally with marketing, BDRs, and technical teams to align on go-to-market initiatives. Track and analyze key KPIs, such as win rates, engagement metrics, and sales velocity.

Core Sales Skills

• Enterprise Sales Experience– Proven track record of closing deals in enterprise/B2B technology or application development.
• Account-Based Selling Expertise– Experience developing tailored approaches to high-value accounts.
• Negotiation & Deal Structuring– Strong ability to craft compelling deals and navigate procurement processes.
• Consultative Sales Approach– Ability to engage stakeholders in meaningful discussions to identify pain points and align Tidal’s offerings as solutions.

Industry & Vertical Knowledge

• Deep understanding of eCommerce and digital commerce ecosystems.
• Experience in one or more of Tidal’s core verticals: retail, healthcare, finance, manufacturing, construction, automotive, and distribution.
• Ability to articulate how commerce solutions impact enterprise operations and revenue growth.
• Experience working with technology partners such as Shopify and Commerce Tools.
• Ability to leverage Tier I, II, and III partnerships for co-selling and lead generation.

Multi-Channel Outreach & Marketing Collaboration

• Comfortable utilizing Linked In, email campaigns, physical mailers, and direct outreach to drive engagement.
• Collaborate with marketing to align outreach efforts with content strategy and thought leadership.
• Ability to lead and participate in webinars, workshops, and events to build brand awareness and credibility.

Communication & Presentation Skills

• Ability to deliver persuasive, high-impact presentations tailored to different stakeholder levels.
• Strong storytelling skills to position Tidal against larger competitors like Deloitte, Accenture, and EY.
• Excellent written and verbal communication skills for…