Marketing Business Development Representative

Location:

Hybrid (Option to work out of Richmond Hill, ON office) / Remote

Type:
Full-Time

Reports to:

Head of Business Development

About Pro Lytics

Pro Lytics is a consulting firm specializing in financial transformation and Corporate Performance Management (CPM). As a top implementation partner of the leading solutions on the market, we help finance and operations modernize their planning and analysis processes. We work with all client segments (SMB, mid‑market, and enterprise) across all industries including legal, manufacturing, retail, and professional services.

We’re looking for a highly motivated Marketing Business Development Representative (BDR) to join our growth team. This role bridges marketing and sales—owning top‑of‑funnel outreach, qualifying inbound interest, and ensuring follow‑up from events and campaigns is timely and effective. You’ll also help support the execution of our marketing calendar, working closely with leadership to drive pipeline growth.

• Conduct cold and warm outreach via email, phone, and Linked In to generate new qualified opportunities.
• Personalize outreach based on industry, use case, or previous engagement with Pro Lytics or our partners.
• Build and manage target contact lists using CRM, Linked In, etc.

• Respond to inbound requests from website forms, webinars, Azure Marketplace, and email campaigns.
• Follow up on marketing campaigns, newsletters, and social content with targeted outreach.
• Qualify leads and schedule discovery calls for the Account Executive team.

• Support pre‑event prospecting and post‑event follow‑ups for industry events and Vena conferences.
• Track and report on event lead engagement and conversions.
• Assist in coordinating event logistics and communications.

• Help maintain and update the Pro Lytics marketing calendar across blog posts, newsletters, campaigns, and events.
• Collaborate with the Marketing team on drafting outreach templates, social copy, and follow‑up messaging.
• Monitor Linked In and other channels to support engagement and identify trends.

• 1–3 years in a BDR, SDR, or marketing/sales coordination role.
• Strong written and verbal communication skills.
• Self‑starter with excellent time management and follow‑through.
• Comfortable with outbound outreach and CRM tools (e.g., Hub Spot, Salesforce, Apollo).
• Bonus: experience with SaaS, financial planning software, or consulting services.

• Work with a fast‑growing, high‑impact team in the CPM and finance transformation space.
• Collaborate directly with leadership and see your impact on pipeline and growth.
• Competitive salary, bonus potential, and opportunities for career growth.

To apply , email your resume to or message us directly on Linked In.

We look forward to hearing from you!