Foodservice Sales Representative - Niagara Region

Affinity Group Canada is a well established successful and growing company that prides itself on being one of the premier food brokers in Canada. Since 1989, our success has been driven by the number of industry leading food manufacturers that we represent. We pride ourselves on having a dedicated sales team, strong customer service orientation, extensive product knowledge and a professional, challenging and rewarding work environment.

SUMMARY
We are currently seeking a highly motivated Food service Sales Representative to join our growing team. The ideal candidate has strong food service experience, a passion for sales, and thrives in a fast-paced, relationship-driven environment.

KEY RESPONSIBILITIES

Represent a portfolio of food and beverage manufacturers to food service operators, distributors, and end-users.

Develop and manage a territory with a focus on increasing market share and sales revenue.

Build and maintain strong relationships with distributors restaurants and hotels

Conduct product presentations and demos.

Collaborate with internal teams to develop and execute sales strategies.

Attend food shows, trade events, and product launches.

Maintain accurate records of customer interactions, opportunities, and sales activities in CRM.

QUALIFICATIONS

Must have culinary or food service background an asset

Have a valid driver’s license and own car.

Be results-oriented and able to meet deadlines.

Work well with teams and have strong motivational skills.

A positive, professional, and proactive attitude

Have excellent communication skills both written and oral with a strong command of the English language.

Proficiency with Microsoft Office and CRM.

Have planning and organizational skills.

Have the drive to succeed and a great attitude.

College or University preferred.

Strong problem solving and strategic planning skills.

Affinity Group is committed to providing an accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation during any stage of the recruitment process, please contact us at

Our hiring process may include AI screening for keywords and minimum qualifications. Our HR department reviews all results.

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

All employment is decided on the basis of qualifications, merit, and business need.