Marketing Manager

Location: Richmond, KY (In-office with some flexibility)

Position Type: Full-time

Compensation: Starting at $50,000 annually + performance-based bonuses

Benefits: 21 days PTO, 10 paid holidays, healthcare, life insurance options

Are you an experienced marketer who thrives in a fast-paced, mission-driven environment? Do you love systems, strategy, and storytelling—and care deeply about making a real impact in people’s lives? We are a purpose-led law firm focused on helping families protect what matters most from the rising costs of long-term care. The clients are at the heart of everything we do. When we learn about a need—case-related or not—we do our best to help.

This compassionate service has led to happier clients and a fulfilling workplace. We’re looking for a Marketing Manager to help us share this message more effectively and expand our reach.

Final Note: We have a multi-phase hiring process, including written and task-based assessments before any interviews are scheduled. If you're not open to that level of engagement, this may not be the right fit. We can’t wait to learn more about you!

• Maintain and oversee the marketing calendar to ensure the timely execution of campaigns
• Plan, coordinate, and promote events—from webinars to in-person gatherings
• Draft and publish SEO-friendly blog content using Word Press
• Repurpose blog content into compelling social media and email posts
• Design and manage email campaigns in Active Campaign with follow-up automation
• Monitor conversion metrics from lead to client, and optimize accordingly
• Maintain marketing and advertising inventory records
• Collaborate with leadership to optimize website content and structure
• Manage outbound referrals and track outcomes
• Build and maintain a high-quality referral source database
• Record and edit short videos (iMovie, Premiere Pro) for events and promotions
• Upload videos and content to You Tube, Linked In, Facebook, Instagram, and Tik Tok

Who We’re Looking For: We’re not just hiring for skills—we’re hiring for fit. The right person will be:

• Strategic and detail-oriented – You love a good checklist and know how to keep projects on track
• Highly organized and tech-savvy – You can troubleshoot tech tools, calendars, CRMs, and project timelines with confidence
• People-focused – You enjoy client interaction, making calls, and presenting yourself professionally at all times
• A team player – You contribute ideas, adapt to growth, and collaborate well with others
• Self-motivated – You take initiative, follow through, and don’t wait to be told what to do
• Mission-aligned – You believe in our firm’s vision and see how this role supports your personal and professional goals

Minimum Requirements:

• 3–5 years of experience in marketing, communications, or business development
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience with:
• Word Press
• CRM systems (preferably Active Campaign and Actionstep)
• Social media platforms and content creation
• Multi-line phone systems and multi-user calendars
• Microsoft Office (Word, Excel, PowerPoint) and/or Mac equivalents
• Strong writing, editing, and proofreading skills
• Proven ability to manage projects independently, analyze data, and meet deadlines

Compensation: $50,000