Executive Director, Marketing Strategy

Eastern Kentucky University

Title:

Executive Director, Marketing Strategy

Position Type:
Fulltime Staff

Search Type:
External - minimum 7 days

Department: 30R003
-Student Success,Outreach&Opportunity

Division: 5R0000 - Student Success, Engage &Oppor

Position Location:

Richmond Campus

Driver Classification:
University Driver

FLSA:
Exempt

Schedule Type:
Full Time (37.5 hrs per week ormore)

Hours Per Week:

Additional Schedule Details:
Some evenings and weekends required.

Posted Salary Grade:
Exempt - G28

Retirement: KTRS

Contact Person:
Dan Hendrickson

The Executive Director of Marketing Strategy (Deputy Chief Marketing Officer) is a strategic leader, visionary, and operational expert for Eastern Kentucky University's (EKU) integrated and comprehensive portfolio of marketing, user experience, and digital recruitment initiatives. The Executive Director of Marketing Strategy reports directly to the Vice-President of Student Success & Chief Marketing &Communications Officer, serving as the University's Deputy CMO and standing in for the CMO as needed.

The Executive Director is responsible for the development, coordination, and execution of marketing strategies that support brand and reputation enhancement,identity development, and enrollment and engagement results. The Executive Director partners with Enrollment, Academic Affairs,Student Success, University Advancement, University Communications,and community stakeholders to effectively communicate the EKU value proposition through consistent, compelling, and student-focusedmessaging. The Executive Director will oversee a multidisciplinary team focused on enhancing the digital experience for prospective and current students, managing EKU's digital brand presence, and implementing data-informed strategies to increase student affinity,yield, and persistence.

Education:

Master's degree in Digital Marketing,Web Development, Communications, Higher Education Administration,or a related field is required.

Experience:

Three years of experience is required.

Licensure &

Certifications:

• 45% - Collaborate with the VP to shape and execute EKU'smulti-year marketing and digital strategy in alignment with brand strategy as set by Communications and Brand Management. Serve as Deputy Chief Marketing Officer, acting as the primary delegate inthe VP's absence. Translate institutional priorities into marketing campaigns that advance enrollment, retention, fundraising, alumni engagement, and community impact. Lead cross-channel strategies(digital, print, media, social, video, web) that elevate EKU'svisibility and reputation regionally and nationally.
  
  Ensure tone,and visual standards are upheld across all units of the University.
  
  - (Essential)
• 30% - Direct planning, development, and execution of integratedcampaigns that support enrollment goals, student success, and institutional reputation. Partner with Enrollment Management tocreate campaigns that drive awareness, applications, and yieldacross diverse student populations (undergraduate, graduate,online, transfer, adult learners). Collaborate with Advancement and Alumni Relations to design campaigns that strengthen donor andalumni engagement. Use research and analytics to identify target audiences, track performance, and optimize strategies.
  
  -(Essential)
• 25% - Oversee market research, competitor analysis, and enrollment perception studies to guide strategy. Ensure the use of analytics and KPIs to measure campaign ROI and effectiveness.
  
  Provide reports and insights to senior leadership on marketing performance and impact.
  
  - (Essential)

Sponsorship:
This position is not eligible forvisa sponsorship.

Funding Source:
Institutional

Open Until Filled:
Yes

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis ofage (40 and over), race, color, religion, sex, sexual orientation,gender identity, gender expression, pregnancy, ethnicity,disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational programor activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Offers of employment are contingent upon a satisfactory background check.