Strategic Marketing Specialist

Overview

This is a newly created role focused on market research and identifying growth opportunities in both established and emerging markets — especially beyond the company’s core petroleum additives business. The person in this role will lead strategic evaluations, help shape market entry plans, and partner closely with R&D, business, and marketing teams to turn insights into action.

Location:

Richmond, Virginia. Salary: $130,000-$150,000 depending on experience.

• New Market Exploration - Non-Petroleum Additives (blasting agents, solvent extract ants, etc.)
• Research and identify potential new market applications globally, working closely with the New Business Development (NBD) team.
• Analyze and size up new markets looking at competitive landscape, growth potential, and customer needs.
• Build and present business cases for market entry.
• Reach out to potential customers to gather insights and build new relationships that could lead to future sales.
• Stay on top of market trends by reviewing third-party research, industry reports, internal data, and by attending relevant conferences and events.

• Adjacent Growth - Petroleum Additives (grease, shock absorber oils, etc.)
• Assess growth opportunities in related markets including sizing market potential, understanding competition, and identifying key targets.
• Collaborate with global and regional teams to develop marketing strategies that expand the company’s footprint in these adjacent categories.
• Support the creation of marketing materials and technical collateral for new offerings, in partnership with R&D.
• Contribute to business planning and help guide go-to-market efforts that support revenue growth.

• Bachelor’s degree in Marketing, Business, or related field.
• 10+ years of experience in market research, business planning, or marketing strategy — ideally in an industrial or chemical environment.
• Proven ability to develop and execute successful B2B growth plans.
• Strong analytical and communication skills — you can take in large sets of data, extract insights, and explain your thinking clearly.
• Confident presenting ideas to internal stakeholders and external partners.
• Able to lead cross-functional projects and work well in collaborative teams.
• Comfortable juggling multiple priorities in a fast-paced, evolving environment.
• Willingness to travel for conferences, client meetings, and research.

• Full insurance available (medical, dental, vision)
• 401(k) with company match + pension plan
• 3 weeks’ vacation + summer flex hours
• Bonus eligible
• Supportive team and growth-focused culture

• Mid-Senior level

• Full-time

• Marketing and Sales

• Advertising Services

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