Content Designer

Changing the world of pet food for good

We’re , a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique  recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month.

It’s clever stuff.
We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast– backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.
Together, we’ll change the world of pet food for good.

Designed to delight our customers
Join Product Design at , and you’ll be right in the midst of the action – designing product experiences that delight our customers. No one does what we do in the direct-to-consumer space, so it’s your chance to really make your mark.
We work in collaborative, cross-functional squads – engineers, designers, researchers, data analysts, and anyone else it takes to make great things happen. Some days it’s about quick, tactical wins; other days it’s about digging into the big, knotty problems and solving them together.
Importantly, we’re a proper team of designers. (If you’ve ever worked as the sole designer in a company, you’ll know what a difference that makes.)
Sound like a team you want to join? Here’s how you’ll make a difference:

The Content Designer role is responsible for engaging our Customers through the creation of compelling content and copy across our digital product experiences. You’ll help dog owners better understand our product offer, engage with our products and services, and create an experience that supports their long-term relationship with
You’ll also be responsible for ensuring our brand guidelines are suitably expressed through our digital product channels, understood by internal stakeholders, product managers and product designers, and support the needs of our customers.
This role is best suited to a Content Designer with experience in content strategy, UX copywriting, who has worked in a digital product environment, and who cares deeply about creating compelling digital customer experiences, while understanding how to position the benefits of our products and services to drive customer and commercial value through easily understood, engaging and compelling content.

• Develop engaging, user-centered content for ’s digital experience
• Write, edit, and proofread content ensuring accuracy and consistency
• Create UX copy from initial briefing through to final delivery
• Support others across the team with storytelling and content presentation
• Research industry trends, customer needs, and competitor offerings to inform content strategy

• Use customer feedback, data, and analytics to continuously improve content performance
• Monitor competitor content and make recommendations for improvement
• Stay current with digital best practices and optimise content for online platforms
• Ensure all content complies with relevant regulations and guidelines

• Work closely with designers, copywriters, product managers, and developers across multiple product teams
• Collaboration with the brand team on adapting existing brand-led digital content and tone of voice style guides for broader use cases across the digital customer journey
• Collaborate with stakeholders and brand content designers to maintain a consistent brand tone of voice - adapted to a digital environment
• Act as subject matter expert on digital content strategy and provide guidance to team members
• Support cross-functional teams to align content with business goals

The skills you’ll bring:

• Extensive experience in UX copywriting and content strategy
• SEO content and copy experience
• Writing for accessibility
• Experience of bringing a brand’s tone of voice to life across their digital product experiences, conversational design, and readability
• Proficiency in using data and…