Digital Marketing Specialist

For over 41 years, Imprint Plus has led the industry in innovative name badge solutions, serving Fortune 500 companies and over 50,000 businesses across 100+ countries. As part of the Avery® North America division of CCL Industries Inc., a global leader in specialty label and packaging solutions, we combine the close-knit culture of our Richmond, BC team with the strength of a thriving global network.

We are seeking a detail-oriented Digital Marketing Specialist with strong prioritization and communication skills to join our dynamic team. In this role, you will collaborate closely with cross-functional teams, both internally and externally, to ensure seamless order fulfillment and exceptional customer experiences.

Digital Marketing Management:

• Develop and maintain a comprehensive digital marketing calendar encompassing various channels and platforms.
• Assist our Social Media Specialist in crafting engaging posts and effective paid social campaigns.
• Support the sales team by aligning messaging and digital initiatives with sales objectives.
• Ensure consistency across all digital marketing materials with adherence to branding guidelines.
• Stay updated on digital marketing trends and technologies to drive continuous improvement.

Email Marketing:

• Coordinate compelling email campaigns in collaboration with designers and copywriters.
• Manage an email marketing calendar to optimize campaign frequency.
• Oversee list management and data integrity for clean lists and regulatory compliance.
• Analyze email performance metrics to optimize campaigns and enhance engagement.

SEM (Search Engine Marketing):

• Collaborate with external vendors to maximize ROI through Google Ads and Microsoft SEM campaigns.
• Utilize analytics tools to track website traffic, user behavior, and campaign performance.
• Conduct keyword research and manage campaigns using SEM measurement tools.

SEO (Search Engine Optimization):

• Maintain and optimize keyword lists across digital platforms for improved search visibility.
• Manage meta data to ensure effective optimization of website pages.
• Stay updated on SEO best practices and algorithm changes to enhance organic search rankings.
• Coordinate the creation and promotion of blog content to boost website authority.

• Bachelor’s degree in Marketing, related field, or equivalent experience.
• Proven experience in digital marketing with a focus on email marketing.
• Solid understanding of current digital marketing concepts, strategy, and best practices.
• Experience with digital marketing tools such as Google Analytics, SEMrush, Klavyio, or similar.
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and deadlines effectively.
• Detail-oriented with strong organizational skills.

• Full-time
• Expected hours: 40 per week
• Work Location:
  
  Hybrid remote in Richmond, BC V6W 1J8

• Company events
• Company pension
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site free gym
• On-site free parking
• Paid time off
• RRSP match

If you're interested in this role, please submit your resume along with an optional cover letter through the link below: