Digital Marketing & Analytics Specialist

Digital Marketing & Analytics Specialist

• Full-time

Cap Tech is an award-winning consulting firm that collaborates with clients to achieve what’s possible through the power of technology. At Cap Tech, we’re passionate about the work we do and the results we achieve for our clients. From the outset, our founders shared a collective passion to create a consultancy centered on strong relationships that would stand the test of time.

Today we work alongside clients that include Fortune 100 companies, mid-sized enterprises, and government agencies, a list that spans across the country.

Cap Tech’s Digital Marketing & Analytics Specialist will play a vital role in driving data-informed marketing ’re looking for an independent, detail-oriented professional who thrives at the intersection of analytics and creativity.

• Serve as the primary owner of all digital analytics, including social media insights, website analytics (e.g., GA4), paid media performance, CRM metrics, and email reporting.
• Develop and maintain dashboards, reports, and KPI tracking to evaluate campaign effectiveness and digital trends.
• Transform data into clear insights and strategic recommendations for leadership and cross-functional teams.
• Monitor channel ROI, identify opportunities for efficiency, and continuously improve digital performance.
• Manage day-to-day operations of social media channels, including content scheduling, publishing, monitoring, and performance optimization.
• Own website updates and maintenance through Craft CMS, ensuring accuracy, usability, and continual optimization for traffic and conversions.

• Plan, build, launch, and optimize paid media campaigns across platforms such as Google Ads, Linked In, and additional digital networks.
• Track budgets, pacing, and KPI performance, and implement strategies to maximize cost-efficient results.

• Manage the Hub Spot CRM system, including segmentation, list management, workflows, and user data integrity.
• Build, deploy, and optimize email campaigns and automated lifecycle journeys.
• Conduct A/B testing on email content, timing, and audience segmentation to improve engagement and nurture MQLs.

• 4+ years of hands‑on digital marketing and analytics experience with demonstrated ability to independently manage key platforms (e.g., GA4, CMS platforms, CRM platforms).
• Proven success running paid media campaigns, managing CRM workflows, executing email marketing, and analyzing data across channels.
• Advanced proficiency with analytics tools and the ability to translate data into actionable insights.
• Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
• Excellent communication skills and a proactive, solutions‑oriented mindset.
• Someone who enjoys diving into data, solving problems, and optimizing for performance.

We want everyone at Cap Tech to be able to envision a lasting and rewarding career here, which is why we offer a variety of career paths based on your skills and passions. You decide where and how you want to develop, and we help get you there with customizable career progression and a comprehensive benefits package to support you along the way.

Alongside our suite of traditional benefits encompassing generous PTO, health coverage, disability insurance, paid family leave and more, we’ve launched extended benefits to help meet our employees’ needs.

• Learning & Development – Programs offering certification and tuition support, digital on‑demand learning courses, mentorship, and skill‑development paths.
• Modern Health – A mental health and well‑being platform that provides 1:1 care, group support sessions, and self‑serve resources to support employees and their families.
• Carrot Fertility – Inclusive fertility and family‑forming coverage for all paths to parenthood – including adoption, surrogacy, fertility treatments, pregnancy, and more – and opportunities for employer‑sponsored funds to help pay for care.
• Fringe – A company paid stipend program for personalized lifestyle benefits, allowing employees to choose benefits that matter most to them – ranging from vendors like Netflix,…