Marketing Analytics Lead

Responsibilities

• Build Koalafi's first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns.
• Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs.
• Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation.
• Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams.
• Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages.
• Identify key drivers of engagement, conversion, retention, and reactivation.
• Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership.
• Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting.

• Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics)
• 4–6 years of experience in marketing analytics, growth analytics, or a related field
• Sound understanding of attribution models and underlying rationale for various model types
• Strong SQL skills and experience working with large datasets
• Proficiency building dashboards in Tableau, Looker, or similar BI tools
• Experience designing and analyzing A/B tests
• Comfortable working in ambiguous, fast-paced environments and excited to build something new from the ground up
• Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy

• Comprehensive medical, dental, and vision coverage
• 20 PTO days + 11 paid holidays
• 401(k) retirement with company matching
• Student Loan & Tuition Reimbursement
• Commuter assistance
• Parental leave (maternal + paternal)
• Inclusion and Associate Engagement Programs