Growth Marketing Lead

Growth Marketing Lead

Real opportunities. Real impact. Your career, redefined.

At Oceans, we help the best and brightest of Sri Lanka to take advantage of opportunities that otherwise wouldn't be available to them, while supporting entrepreneurs around the world. Our community (we call them Divers) don't do surface workthey go deep to solve complex challenges and make a real impact. And in doing so, they support bold ideas and expand their skills, broaden their expertise, and grow their careers, all without having to leave family and friends.

We're hiring a Growth Marketing Lead to architect, own, and optimize the full marketing funnel from first touch to intro call. This is a high-leverage, hands-on role for someone who loves building systems, designing experiments, and scaling growth engines with precision and creativity. You'll turn Oceans' marketing ecosystem into a predictable, measurable, and efficient pipeline, working across channels, teams, and platforms to drive sustainable growth.

This role is ideal for someone who thrives in fast-paced environments, balances creativity with analytical rigor, and enjoys building low-CAC, high-efficiency growth loops.

Accountability

Your success as a Growth Marketing Lead will be measured by the performance, scalability, and efficiency of Oceans' marketing engine. From funnel strategy to execution, you'll build, analyze, iterate, and surface insights that drive measurable results across all growth channels. Here's how you'll make an impact :

Funnel Ownership

• Build and manage the growth funnel from awareness ? MQL ? SQL ? intake
• Improve conversion rates across the website, landing pages, and intake
• Reduce friction in the buyer journey through CRO, UX improvements, and automation

Paid Acquisition & Experiments

• Create and optimize paid campaigns across Linked In and Google
• Test new channels and audiences using disciplined experimentation and ROI analysis
• Own CAC per channel and deliver weekly performance reporting

Website & Technical Growth

• Oversee website strategy, including pages, lead magnets, CTAs, and landing pages
• Lead the testing roadmap : A / B testing, heatmaps, funnel diagnostics, and user behavior insights
• Collaborate closely with Josh on SEO and organic growth alignment

Automation & Nurture Systems

• Build automated lead nurture sequences and workflows in Hub Spot
• Design reactivation systems for dormant or cold leads
• Ensure accurate tracking, UTMs, and attribution across the marketing stack

Analytics & Reporting

• Build dashboards for CAC, LTV, conversion rates, and channel performance
• Drive a culture of measurement with weekly readouts and learning cycles
• Partner with Rev Ops to maintain CRM hygiene and data integrity

Cross-Functional Collaboration

• Work with Lifecycle Marketing to ensure end-to-end messaging continuity
• Collaborate with Partnerships on co-marketing and referral loops
• Drive briefs for Content and Design aligned to funnel goals

Colleagues

As a Growth Marketing Lead, you'll work closely with the Head of Marketing & Partnerships while collaborating daily with SEO, Content, Design, PR, Partnerships, and Rev Ops teams. You'll bring together the insights, execution, and coordination needed to power Oceans' growth engine.

This role reports directly to the Head of Marketing & Partnerships .

Skills & Qualifications

At Oceans, we believe in T-shaped individuals those who bring deep expertise in one area paired with broad curiosity and interdisciplinary strength. As a Growth Marketing Lead, your vertical focus will be growth strategy, experimentation, and performance optimization, while your horizontal range will support collaboration across content, product, partnerships, analytics, and marketing operations.

To excel in this role, you should have :

• 47 years in B2B growth marketing, performance marketing, or demand generation
• Expertise with Hub Spot, GA4, Linked In Ads, Google Ads, and analytics / reporting tools
• Proven track record reducing CAC and scaling demand with measurable ROI
• Ability to design experiments, write briefs, analyze data, and manage multiple channels
• Comfortable operating in fast-moving, globally distributed teams

Bonus Skills

• Experience in talent marketplaces, SaaS, staffing, or service-based businesses
• Background in CRO or funnel optimization
• Experience managing light content and design workflows

Diversity of experience is core to Oceans. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported.

During the interview process, you'll have the opportunity to showcase your skills in the following areas :

• Growth Strategy :
  How do you design and scale predictable growth systems?
• Experimentation Mindset :
  How do you build disciplined tests and analyze outcomes?
• Technical Fluency :
  Which tools, workflows, and automations power your best work?
• Performance Marketing :
  How do you reduce CAC and optimize channel-level ROI?
• Collaboration :
  How do you partner cross-functionally to drive a unified growth…