Senior Director, Customer Marketing

Senior Director, Customer Marketing Richmond, VA Posted 37 days ago

Trellix is a global company redefining the future of cybersecurity. The company’s comprehensive, open, and native cybersecurity platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through artificial intelligence, automation, and analytics to empower over 50,000 business and government customers with responsibly architected security.

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As a senior leader of the marketing team, reporting to the VP of Marketing & GTM, you will lead our strategy to turn customers into advocates by encouraging customer interaction, collaboration, and advocacy. You will impact the business by creating an engaged, loyal customer base.

Create and execute a customer advocacy strategy that delivers meaningful customer experiences and fosters brand loyalty, turning customers into advocates.

Own the strategy for increasing customer engagement, retention, loyalty, upsell and cross-sell through targeted campaigns, advocacy programs, and cross-functional collaboration with sales, product, and customer success teams.

Strategically grow the customer community to engage and nurture customers at various stages in their journey, enabling them to realize better security outcomes.

Build, mentor, and manage a high-performing team, fostering a culture that leads with empathy and puts customers first.

Gather and analyze customer feedback, usage data, and market trends to inform strategy and optimize performance.

You have a customer-first mindset that puts customers’ concerns and needs at the center of your approach.

You have excellent communication and interpersonal skills to build rapport with customers and collaborate effectively with internal teams.

You are highly collaborative and like to work cross functionally to deliver better customer outcomes and drive business results.

You analyze data to make informed decisions, adjust strategies and deliver results aligned with the business.

You have strong leadership skills with the ability to inspire and motivate a team and drive positive collaboration with internal and external partners.

Your background includes 10+ years of progressive experience in marketing with a focus on intentional customer engagement.

• Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Support for Community Involvement

We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.