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Manager of Business Analytics - Product

Job in Richmond, Henrico County, Virginia, 23214, USA
Listing for: Koalafi
Full Time position
Listed on 2026-01-04
Job specializations:
  • IT/Tech
    Data Analyst, Business Systems/ Tech Analyst
Job Description & How to Apply Below

At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time. Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit.

Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.

Interested in learning more about how we're transforming the financing experience and joining our team?

What You'll Do

Koalafi is seeking a Manager of Business Analytics to build the frameworks, measurement systems, and analytical foundations that ensure our product releases drive their intended impact—without unintended downstream consequences. This high-visibility role will own the definition, tracking, and automated monitoring of core KPIs across product journeys and operational workflows. This is an individual contributor role at the Manager level.

In this role, you'll work primarily with Product, Engineering, and Analytics partners to design robust measurement strategies for existing and new initiatives, implement automated alerting for anomalies, and ensure that each release is evaluated against clearly defined success criteria. You will also lead key efforts to optimize the return customer experience, identify opportunities to improve mobile app engagement, and drive long-term product performance improvements.

This is a rare opportunity to establish the backbone of product analytics for a high-growth fintech company—while creating clarity, accountability, and data-driven decision‑making across the organization.

KPI Definition, Tracking & Alerting
  • Define and maintain the authoritative set of product KPIs across application flows, customer lifecycle stages, operational behaviors, and internal decisioning systems.
  • Build product measurement frameworks and documentation that clearly articulate intended outcomes, guardrails, and dependence on upstream systems.
  • Partner with product managers and engineering leads to integrate KPI measurement into release planning and acceptance criteria.
  • Develop automated alerts to detect anomalies, degradation, or unexpected movement in key product metrics.
  • Implement monitoring dashboards that give product and business stakeholders real-time visibility into performance.
  • Establish processes to investigate, triage, and communicate the root cause of KPI changes.
Product Impact Evaluation
  • Analyze the impact of new product releases, policy changes, and UX improvements using well-defined baselines and control groups.
  • Ensure downstream effects across approval rates, customer behavior, repayment performance, or operational workflows are measured and understood.
  • Provide clear insights and recommendations that influence product prioritization and roadmap decisions.
Customer and App Experience Optimization
  • Review and optimize experiences for returning customers, including friction points, drop-off behavior, and policy interactions.
  • Analyze mobile app engagement patterns to identify opportunities for UX enhancements, feature prioritization, and content improvements.
  • Partner with product teams to design and evaluate experiments aimed at increasing engagement, conversion, and retention.
Cross‑Functional Expansion
  • Create a scalable measurement and alerting framework that can be extended beyond Product—next with Legal and Compliance.
  • Work with these teams to define key compliance KPIs, build monitoring processes, and ensure alignment with regulatory expectations.
  • Partner with cross-functional leads to drive clarity and shared ownership of analytical definitions.
About You (Qualifications)
  • Bachelor's degree in a quantitative, analytical, or product-related field (e.g., Engineering, Statistics, Economics, Computer Science, Product Management).
  • 4–6 years of experience in product analytics, business analysis, product management, or a related field.
  • Strong experience defining and measuring KPIs within digital products, operational…
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