Senior Director of Geospatial Data Services

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Full Time Regular Richmond, VA, US

2 days ago Requisition

Salary Range: $ To $ Annually

National Underground Group

Location: National (Field-Based / Remote HQ) |
Reports to: Chief Executive Officer |
Type: Full-Time, Executive Leadership |
Travel: Approximately 30%

National Underground Group (NUG) is seeking an entrepreneurial, business-building executive to drive strategic growth, revenue diversification, and long-term value creation across the company. Reporting directly to the CEO, the Senior Director of Growth & Innovation will identify, evaluate, and launch new revenue streams beyond traditional locating services, positioning NUG as a leading provider of underground infrastructure, utility, and technology-enabled field services.

The anchor initiative is a new Utility Asset Mapping & Digital Infrastructure practice — helping electric, gas, telecom, and water utilities modernize their underground infrastructure records through high-accuracy GNSS/GPS data collection, GIS integration, and digital asset management. This is a ground-floor opportunity: rather than stepping into an established organization, the Senior Director will build one — setting strategy, establishing client relationships, standing up operational capability, and recruiting technical talent — and then use that platform to launch NUG’s next generation of higher-margin, recurring-revenue services.

The role carries a defined path to Vice President.

What You’ll Do

• Develop and execute a 3-5 year growth strategy focused on revenue diversification, with Utility Asset Mapping & Digital Infrastructure as the anchor practice.
• Reduce company dependence on one-call ticket volume by building recurring revenue models and higher-margin service offerings.
• Identify and evaluate new service lines, acquisitions, partnerships, and market opportunities across gas, electric, telecom, water, and municipal utilities.
• High-accuracy GNSS utility asset mapping and GIS services
• Subsurface utility engineering (SUE), in partnership with NUG’s existing SUE and survey teams
• Ground penetrating radar (GPR)
• Utility inspection and condition assessment
• Construction as-builts
• Damage prevention consulting
• Indirect assessment technologies
• Pipeline integrity-related data collection and analysis
• Analyze market trends and customer needs, and build business cases and financial models for new ventures.
• Set annual growth targets, sales plans, and revenue forecasts, and own the practice’s budget, financial forecasting, and margin performance.

Business Development & Client Leadership

• Meet with utility executives to understand their asset management and GIS modernization initiatives.
• Establish strategic relationships with utilities, municipalities, engineering firms, contractors, and government agencies.
• Serve as executive sponsor for key utility clients and present strategic solutions to engineering and operations leadership.
• Build long-term relationships with asset management, engineering, GIS, and operations leaders, and identify opportunities for multi-year enterprise mapping programs.
• Support proposal development and major pursuits.
• Represent NUG at industry conferences including Esri UC, UTC Telecom, CGA, APGA, AGA, and regional utility associations.

Utility Asset Mapping Practice Development

• Design scalable field collection workflows for survey-grade GPS mapping.
• Develop QA/QC standards for spatial accuracy and data integrity, and standardize deliverables across utility clients.
• Lead development of services including GPS Asset Inventory, Underground Utility GIS Verification, Utility…