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OU Brand Development Lead – Wellness & Digestive Health

Job in Richmond, Henrico County, Virginia, 23214, USA
Listing for: Haleon plc.
Full Time position
Listed on 2026-10-19
Job specializations:
  • Management
    Project & Program Management, BD Manager, Corporate Strategy
Salary/Wage Range or Industry Benchmark: 160000 - 230000 USD Yearly USD 160000.00 230000.00 YEAR
Job Description & How to Apply Below

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Wellness OU Brand Development Lead is the R&D growth leader for OU and regional brands across the Wellness portfolio.

The role is accountable for identifying, developing and scaling growth opportunities by connecting local market needs with global R&D capabilities. The position accelerates enterprise growth through the deployment of innovation platforms, technologies, claims and evidence across markets, while enabling geographic expansion, CBEC opportunities and the globalization of successful local innovations.

The role serves as the primary bridge between Operating Units and Global R&D, ensuring Wellness innovation assets are deployed with speed, consistency and appropriate local flexibility to maximize enterprise value creation.

Role

Summary:

Connect global capabilities with local growth opportunities by deploying innovation platforms into local brands and scaling local successes globally, while accelerating geo-expansion and CBEC growth across the Wellness portfolio.

Key Responsibilities:

Growth Strategy & Portfolio Leadership
  • Define and execute the technical growth strategy for OU and regional brands aligned with Wellness category priorities.
  • Shape and prioritize the Tier 2 and Tier 3 innovation portfolio to maximize business impact and resource efficiency.
  • Identify opportunities to accelerate growth through innovation, geographic expansion, and platform deployment.
  • Drive investment decisions and portfolio choices that support long-term category growth.
Globalization, Scale & Asset Deployment
  • Deploy global innovation platforms, technologies, claims and evidence into local and regional brands.
  • Identify and scale successful local innovations across markets and geographies.
  • Lead the globalization of priority Wellness brands, technical assets and growth platforms.
  • Drive technology transfer and platform harmonization to accelerate delivery and reduce complexity.
CBEC & Market Expansion
  • Enable premium innovation growth through Cross-Border E-Commerce (CBEC).
  • Partner with APAC, China, Global and OU teams to identify and deploy scalable CBEC opportunities.
  • Ensure products, claims, evidence packages and technical assets are developed for efficient market expansion.
  • Build repeatable models that allow growth opportunities to be leveraged across multiple markets and brands.
Enterprise Leadership & Integration
  • Serve as the primary R&D interface between OUs and Global R&D.
  • Connect local growth opportunities with global technologies, capabilities and innovation platforms.
  • Align cross‑functional stakeholders around growth priorities and strategic opportunities.
  • Influence enterprise decisions to maximize scale, impact and speed to value.
Innovation Platform Leadership
  • Maximize value from existing technologies, formulations, claims, dossiers and evidence packages.
  • Establish scalable technical solutions that can be deployed across multiple brands and…
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