Advertising Consultant

Updated:
July 20, 2025 - An Advertising Consultant conducts both qualitative and quantitative customer research to gain deep insights into human behaviors and preferences. Develops and visualizes user journeys and digital experiences, utilizing trend analysis and prototypes to set industry benchmarks and inspire innovative solutions. Acts as a brand ambassador and builds robust relationships with both internal and external stakeholders, enhancing communication skills and driving impactful business and technology solutions through strategic advertising and marketing.

Job Summary:

• Assist management and associates in determining goals and creating unique and custom-made advertising campaigns
• Overlook and strengthen the company’s online presence by developing tailor-fit multimedia advertising and marketing strategies
• Oversee creation and design of exclusive advertising and marketing strategies aiming to get maximum interest from potential consumers
• Apply critical marketing techniques and advertising campaigns, and create communication methods to promote services to the public
• Oversee and finalize content articles and pages which are in line with brand goals
• Assess current brand/label and consult on any improvements in content placement and usage to maximize audience satisfaction
• Gather market research and knowledge of trending topics to ensure up-to-date ad management and ad serving technologies (DFP and AdX)
• Co-ordinate public events such as product launches, networking events, and trade shows to promote services or products
• Work on multiple projects and meet tight deadlines.
• Listening to customers' requests and understanding their needs.
• Create and propose marketing plans that meet the needs of clients.
• Collect and analyze various data such as daily ad accesses, search keywords, etc.
• Track and analyze effectiveness and create marketing reports for clients.
• Propose improvement plans based on the analysis.

Skills on Resume:

• Content Oversight (Hard Skills)
• Brand Assessment (Hard Skills)
• Market Research (Hard Skills)
• Event Coordination (Soft Skills)
• Project Management (Soft Skills)
• Customer Needs Analysis (Soft Skills)
• Campaign Management (Hard Skills)
• Data Analysis and Reporting (Hard Skills)

Job Summary:

• Work with colleagues and the client on the Digital Advertising strategy and advise how the objectives can be achieved
• Control the performance of the Digital Advertising campaigns and draw up concrete actions for optimization of the campaigns
• Monitor budgets and advise on their allocation in relation to the targets
• Understand and know how to get the most out of high-end management tools such as Display & Video 360
• Align marketing activities with the customer journey of the client's target group
• Work closely with specialists in the fields of Data Intelligence & Solutions, CXO, SEA and SEO
• Maintain contacts with Google, Facebook, various publishers and other partners of Orange Valley to test the latest features.
• Responsible for meeting and exceeding the target of social advertising campaigns on the largest clients
• Monitor campaigns daily and determine the perfect bid, the best target groups and the ideal moments to advertise through data analysis and A/B tests
• Report the most important learnings to the creative team and the customer
• Contact with colleagues and customers as a content expert.
• Share learnings with clients through reports and advise on campaign strategy and media deployment
• Contribute to the development of the rest of the team, both in terms of content and on a personal level

Skills on Resume:

• Campaign Optimization (Hard Skills)
• Budget Management (Hard Skills)
• Journey Alignment (Soft Skills)
• Data Analysis (Hard Skills)
• Client Reporting (Soft Skills)

Job Summary:

• Conduct continuous campaign performance analysis and optimisation of advertising campaigns including paid social, programmatic display, paid search and SEO, offering recommendations to account managers and customers on how to refine and improve audience targeting, campaign…