More jobs:
Marketing Content Manager
Job in
Richmond, Henrico County, Virginia, 23214, USA
Listed on 2025-12-02
Listing for:
Nashville Public Radio
Full Time
position Listed on 2025-12-02
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications
Job Description & How to Apply Below
Overview
ASK Childhood Cancer Foundation is seeking a full-time Marketing Content Manager to support our marketing and communications efforts. This person will work closely with the Associate Director of Marketing to support the production of ASK’s external and internal-facing communications, both digital and print. The Marketing Content Manager will help enhance philanthropic support, event marketing, and family participant connection by communicating ASK’s mission and impact through the website, blog, digital, and print materials to a variety of stakeholder groups.
The Marketing Content Manager reports to the Associate Director of Marketing and will partner with the Marketing Content Coordinator. They will also work with the Director of Philanthropy and ASK staff to ensure all development-related and mission-derived content marketing needs align with fundraising and advancement goals and the organization’s vision and strategic objectives.
- Create, update, and coordinate website content and design, ensuring information is accurate, up-to-date, and informative.
- Implement and oversee UX/UI design and development to enhance the user experience and ensure a visually appealing, user-friendly website.
- Collect and share compelling stories that illustrate and highlight the impact of ASK.
- Conduct keyword research to identify relevant and high-impact keywords related to ASK’s mission, events, and services.
- Optimize website content, including headlines, meta descriptions, and on-page content, to improve organic search visibility and click-through rates.
- Ensure technical SEO best practices are implemented, such as optimizing site speed, mobile responsiveness, and schema markup.
- Monitor and analyze organic search rankings, organic traffic, and other relevant SEO metrics to identify opportunities for improvement.
- Regularly audit the website for broken links, crawl errors, and other technical issues that might affect search engine performance.
- Utilize tools like Google Search Console, Moz, SEMrush, or other relevant SEO tools to track progress and identify areas of improvement.
- Regularly report to the Associate Director of Marketing on SEO performance, strategy effectiveness, and recommended improvements.
- Utilize tools like Google Analytics to track and analyze website traffic, user behavior, and engagement metrics.
- Use data insights to make informed decisions about content, design, and user experience improvements.
- Monitor and track website performance metrics such as page load times, bounce rates, and conversion rates to identify areas for improvement.
- Report analytics and metrics to the Associate Director of Marketing, ensuring month-over-month and quarter-over-quarter analyses are run and reported.
- Communicate progress, challenges, and opportunities with the leadership team and other departments.
- Collaborate with Development Department team members to understand their needs and align content marketing efforts with fundraising goals.
- Develop compelling event flyers, postcards, email newsletters, save-the-dates, signage, posters, slide shows, and event materials including fundraising websites and pitch decks to support fundraising efforts.
- Collaborate with designers and copywriters to create engaging content that aligns with ASK's branding.
- Lead the creation of ASK's annual report, ensuring it effectively showcases the organization's achievements, financials, and impact.
- Provide support for audio, video, and multimedia production of in-person and online events.
- Develop, design, and execute email templates, header images, and additional creative materials needed for the organizational newsletter and development emails.
- Schedule and deploy emails for the development team and organization as needed.
- Ensure all content adheres to brand values and style.
- Support development and special events, including public speaking appearances, working at fundraising events, or attending events to represent ASK in the community.
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×