Paid Search Strategist

QRY 101

Hey there! We're QRY, a media-buying agency that specializes in scaling retail brands. We connect brand awareness and performance media to unlock growth, use sophisticated data analytics, and employ a full-funnel marketing strategy to help brands reach their most valuable consumers. We're a high-performance, high-ownership team that values candor, curiosity, and results. We love what we do and the people we do it with.

We're hiring a Paid Search Strategist to own search performance across a portfolio of clients. You'll plan, launch, and optimize search and shopping programs (Google, Bing, You Tube, and other retail channels where relevant), keeping budgets/pacing tight and turning data into crisp decisions. You love the details, move with urgency, and explain complex ideas simply to teammates and clients.

If you have experience leading and managing search/SEM budgets for retail and eCommerce brands, this could be a perfect position.

• You plan, book, and optimize paid search campaigns (i.e. Google AdWords, You Tube, Bing Ads, Amazon, etc) for 5-8 clients, utilizing available search planning tools to develop search plans.
• You strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc.
• You advise on paid search strategies, rationales, and plans to meet client goals.
• You keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability.
• With support from Associate Directors, you manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.

• You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
• You act as a strategic advisor and recommend strategic pivots to increase the channel's performance.

• You enthusiastically present reports to clients, highlighting the performance of your channels, how they assisted other channels in the funnel, and how they affect the client's business, while recommending next steps.
• You complete a monthly forecast for respective channels based on budget and/or revenue goals.

• You collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met.
• You consistently identify cross-channel strategies/collaborations with clients to improve performance.
• You effectively communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues.

• Channel performance:
  You hit agreed KPI targets for your channels (e.g., MER/ROAS, CAC/LTV, revenue, efficiency) within budget and platform guardrails.
• Learning velocity:
  You run a disciplined test program with documented hypotheses, win rate, rollout decisions, and measurable lift.
• Forecast accuracy:
  You run accurate forecasts on a monthly basis and tie expectations to realistic assumptions.
• Execution:
  You deliver decks, reports, and campaign launches with low error rates related to QA or data, and you ensure QRY quality is represented in every outcome.

We're a high-performance culture with high support. We're serious about setting clear goals, providing direct feedback, documenting our progress, and celebrating our wins. You'll get real ownership, supportive teammates, and the tools to do excellent work.

• Your first month:
  You'll build trust with client and internal partners, learn each brand's goals and constraints, and align on how success will be measured. You'll review current channel setups and performance at a high level and agree on priorities and near-term wins. By the end of the month, you'll have a good understanding of our clients, their channel setups, and how our pods work.
• After month one:
  You'll own steady, predictable performance against plans and keep budgets and timelines on track. You'll communicate often, surface risks early with options, and highlight opportunities for smart growth. The result is consistent delivery, fewer surprises, and clear momentum.