Digital Marketing Director D2C B2C

Director of Growth Marketing

Director of Growth Marketing, remote USA based job opening. Help build the future of health and wellness in an independent consumer brand with global reach. Are you a proven D2C / B2C digital marketplace expert in growth marketing, with examples of success in paid ads, web, eCommerce, social, and email? Have you helped Spotlight companies scale rapidly while maintaining brand authenticity and consumer trust?

This is your chance to lead and execute a full-funnel growth marketing strategy for an innovative health and nutritional supplements brand that's on a mission to grow from small to medium size over the next 3-5+ years while staying true to its organic, natural, and low-intervention approach from seed to shelf to prevention or cure.

• You've worked at a Spotlight company at least one for 3-5+ years (or two / three in the last 7-20 years).
• You've successfully scaled high-growth brands driving revenue, profitability, and brand equity through best-in-class digital marketing strategies.
• You're an expert in customer acquisition, retention, and lifetime value across paid ads, performance media, web conversion, DTC e-commerce, social, and email CRM.
• You thrive in entrepreneurial, fast-paced environments where your strategies directly impact growth.
• You understand health and wellness consumers, especially women, their mindset, purchasing behavior, and the importance of trust and credibility in natural supplements.

• Own and optimize all key digital marketing channels to scale customer acquisition & retention.
• Create & lead growth strategies that increase ROAS, CAC efficiency, and customer lifetime value.
• Innovate & experiment
  
  A / B testing, creative messaging, conversion rate optimization, and funnel building.
• Collaborate with a world-class leadership team and drive the brand's transformation in the next phase of growth.

If you're a spotlight-caliber growth marketing role ready to make a real impact in the health and wellness space, we want to hear from you.