Growth Marketing Specialist; Richmond, VA

Join to apply for the Growth Marketing Specialist (Richmond, VA) role at Workshop Digital

Be among the first 25 applicants

The Growth Marketing Specialist is a key member of the internal Marketing team who is responsible for supporting and executing growth-driven marketing strategies, with a primary focus on generating qualified leads and opportunities. This role focuses on optimizing customer acquisition and retention through marketing campaigns, data analysis, and cross-team collaboration.

• Coordinates activity on the website (e.g., update existing content, launch new guides, webinars, or blog content, replace imagery, etc.)
• Supports the strategy and execution of email newsletters and social media
• Proofread submissions before use in marketing campaigns
• Assists with PR and event planning
• Maintains Salesforce data for accurate reporting
• Stays informed about marketing industry trends
• Analyzes marketing trends and customer behavior to inform marketing strategy
• Assists the Growth Marketing Manager with budget management
• Supports cross-division teams with client and sales assets

• Ensure quality execution of marketing campaign assets
• Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Growth Marketing Manager
• Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion
• Manage social media strategy (Linked In, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals
• Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications
• Assist the Growth Marketing Manager with maintaining budgets
• Research potential new local and national advertising opportunities to promote brand awareness
• Develop and complete award submissions, and also source additional award opportunities
• Assist with Digital
  
  RVA and other marketing events, including promotion, set up, recording (if needed), and website updates

• Manage  and  to ensure the site adheres to brand guidelines, continues to improve in organic/AI search, and consistently converts visitors into leads.
• Implement SEO best practices across the websites, including but not limited to: keyword research, on-page optimization (meta tags, alt text, headers), and improving technical SEO elements such as site speed and mobile-friendliness
• Maintain inventory of marketing materials and company swag, ensuring alignment with marketing budget allocation
• Maintain a clean lead list in Salesforce for the sales team
• Manage the company’s digital asset library, ensuring all materials are properly organized and accessible both internally and externally

• Own the monthly marketing reporting and dashboard creation/analysis, providing insights into key metrics and presenting findings to the Growth Marketing Manager
• Research market trends, customer behavior, and competitive landscape, preparing detailed reports that analyze and summarize data to inform marketing strategies

• Assist the Business Development team in Sales collateral (including RFP submissions) and the Client Services team in client assets

• Continuously improve knowledge and skills through industry publications, professional development, training, and certifications
• Identify and recommend new technology, tools, and processes that improve efficiency across the marketing department
• Assist in compiling strategy presentations to present to Leadership

• A minimum of 3 years of proven experience in growth marketing
• Strong organization skills and attention to detail
• Clearly and effectively articulates thoughts and points
• Excellent analytical, project management, and time management skills
• Able to identify and resolve problems
• Excellent communication and interpersonal skills
• Creative thinker with a data-driven and analytical mindset
• Bas…