Manager, Integrated Product Marketing| Retail Bank

Manager, Integrated Product Marketing | Retail Bank

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Are you someone who can operate between the business and customers to build a go-to-market strategy for products? Capital One is seeking a Product Marketing Manager to join our dynamic Integrated Strategy team. In this role, you will be at the heart of our marketing efforts, leading the development of product identity, creative and messaging strategies for integrated campaigns that connect with various types of consumers and drive business results.

• Assess the Market:
  Drive a research agenda & analysis to understand customer needs, market trends, and competition.
• Product Positioning:
  Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors.
• Lead Creative Strategy:
  Translate business objectives and consumer insights into powerful creative briefs that inspire our internal creative teams and external agency partners to develop best‑in‑class advertising.
• Develop Messaging Strategy:
  Craft clear, compelling, and customer‑centric messaging hierarchies and narratives that resonate with our target audiences and can be adapted across a variety of marketing channels.
• Drive the Learning Agenda:
  Champion a test‑and‑learn mindset, defining the key strategic questions we need to answer, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that will fuel future marketing efforts.
• Marketing Campaign Calendar:
  Develop a roadmap that outlines all planned marketing activities across all segments & products.
• Champion Campaign Integration:
  Collaborate with cross‑functional teams—including Brand, Channel Leads, Product Strategy and others—to ensure a cohesive and seamless customer experience across the entire marketing ecosystem.

• Bachelor's Degree or military experience.
• At least 5 years of experience in marketing, brand strategy, or advertising.
• At least 2 years of experience developing and executing integrated marketing campaigns.

• 7+ years of marketing experience, with a focus on brand strategy or campaign development.
• Marketing experience in financial services or another heavily regulated industry.

• Hands‑on strategic planning experience for multi‑channel integrated marketing campaigns.
• Experience in marketing consumer products.
• Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership.
• Demonstrated ability to translate complex data and customer insights into actionable marketing strategies.
• Experience writing insightful creative briefs and leading the creative development process from concept to execution.
• A collaborative spirit and experience managing multiple projects in a fast‑paced, agile environment.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well‑being.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace and will consider qualified applicants with a criminal history in a manner consistent with applicable laws. For accommodations, contact Capital One Recruiting at or via email at Recruitin

No agencies, please.