Growth Marketing Specialist

Responsibilities

• Campaign and PR Management
• Ensure quality execution of marketing campaign assets
• Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Growth Marketing Manager
• Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion
• Manage social media strategy (Linked In, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals
• Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications
• Assist the Growth Marketing Manager with maintaining budgets
• Research potential new local and national advertising opportunities to promote brand awareness

• A minimum of 3 years of proven experience in growth marketing
• Strong organization skills and attention to detail
• Clearly and effectively articulates thoughts
• Excellent analytical, project management, and time management skills
• Able to identify and resolve problems
• Excellent communication and interpersonal skills.
• Creative thinker with a data-driven and analytical mindset.
• Basic level skills in MS Office Suite and Google Suite, particularly in Excel, Google Sheets, Google Slides, and Google Docs

• A real Four Day Work Week (4
  
  DWW) policy where 90% of Fridays are off!
• Competitive salaries
• Hybrid workspace for Richmonders (only Mondays are required)
• 3 months fully paid Parental Leave
• 8 hours of paid volunteer time per quarter
• 401k with 3% non-elective contributions
• A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
• Life insurance, short-term, and long-term disability