Senior Social Media Associate

Senior Social Media Associate

About CoStar Group:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30+ years' experience in leading and growing digital marketplaces, we pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With  we’re building a brand that is redefining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of home buying within a tried-and-true, award-winning company.

Already one of the fastest growing real estate portals in the industry, we are driven to be #1.

The Senior Social Media Associate is a critical part of the  marketing team’s media group. We are currently seeking a Senior Social Media Associate to join our  Marketing team based in Richmond, VA.

This role will own organic social media strategy, content development, and day-to-day channel execution across priority platforms to build national brand awareness and drive meaningful community engagement for  The ideal candidate brings strong creativity, platform expertise, and storytelling ability to bring our brand voice and value proposition to life across social.

In partnership with cross-discipline marketing leaders and external partners, this role will help scale content programs, strengthen community engagement, support employee advocacy efforts, and ensure ’s social presence reflects the differentiated value we deliver to buyers, sellers, agents, and builders. While the primary focus is organic social, this role may also support paid social initiatives from time to time, ensuring seamless alignment across our social ecosystem and maximizing impact.

• Develop and create compelling content for ’s social media platforms, including Facebook, Linked In, Instagram, Reddit, Tik Tok and You Tube.
• Bring ideas to life quickly with a nimble, real-time mindset, creating reactive content that taps into cultural moments, social trends, and platform-native behaviors.
• Building and fully owning strategy for organic social with oversight from the Senior Social Media Lead.
• Work cross-functionally with members of the marketing (Media, Social, Product) and in-house creative team to ensure best practice is being applied to content developed for social channels.
• Collaborate with the creative team to develop visual and multimedia assets.
• Create content calendars and ensure timely publication of posts.
• Continuously monitor, measure, and optimize content performance, and socialize results with broader marketing team.
• Keep current on real estate and market trends and their impact on buyers, sellers, and agents of real estate.
• Stay abreast of competitive landscape and industry benchmarks to continually refine and elevate our digital media approach.

• Monitor, listen to, and engage with our social media communities across platforms.
• Develop strategies to build and nurture our online audience.
• Respond to community inquiries, comments, and feedback in a timely and professional manner.
• Connect community members with customer service for product or service-related questions or concerns.
• Provide insights on community engagement metrics.

• Implement employee advocacy programs to increase brand awareness.
• Support employees in social media best practices, guidelines, and policies.
• Monitor and measure the effectiveness of employee advocacy programs, providing insights and recommendations for optimization.
• Collaborate with internal teams to align advocacy initiatives with overall corporate marketing and business goals.
• Minimize brand risk by ensuring compliance with social media policies and guidelines.

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