Marketing Specialist Job Richmond area,Virginia USA,Marketing / Advertising / PR

Commonwealth Dentistry is looking for a Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, engage customers, and support sales initiatives. The ideal candidate will have a strong background in analytics, advertising, and market research, with a passion for leveraging data to inform decision-making. This position requires creativity, strategic thinking, and the ability to work collaboratively within a fast-paced environment.

Responsibilities

Social Media Management:
Elevate our brand's presence across multiple platforms by creating, scheduling, and publishing cohesive content that resonates with our audience.

Office-Specific Social Media:
Support marketing efforts tailored to individual office locations, ensuring local relevance and engagement.

Cross-Department

Collaboration:

Partner with operations and HR teams to ensure smooth integration of marketing efforts across the company.

Campaign Coordination:
Oversee the distribution of campaigns via social media, email, and text messaging, ensuring maximum reach and impact.

Innovative Marketing Strategies:
Bring fresh ideas to the table, utilizing best practices, tools, and templates to ensure consistency and excellence in every aspect of the patient journey.

Community Engagement:
Identify, plan, and execute events, both weeknights and weekends, that drive community involvement and foster brand loyalty.

Additional Duties:
Assist with other tasks to ensure the marketing department operates efficiently and effectively.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.

Weekend and evening availability for marketing events.

No barriers to start or end time.

Creative, innovative, and collaborative mindset with a passion for marketing.

Proficient in Canva Suite and Meta Business Suite.

Strong analytical skills with the ability to solve problems creatively.

Excellent planning, organizing, and communication abilities.

Experience with social media advertising (Facebook, Instagram, Tik Tok, Linked In, etc.).

Availability to work evenings and weekends for event coordination.

Exceptional written, verbal, and proofreading skills.

Proven track record of collaborating with teams to achieve successful outcomes.

Reliable transportation.

Demonstrated ability to work collaboratively with others to deliver successful initiatives.

Benefits

401(k)
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance

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