Chief Marketing & Communications Officer

Chief Marketing & Communications Officer

Join to apply for the Chief Marketing & Communications Officer role at Virginia Farm Bureau Federation

Job Title
:
Chief Marketing and Communications Officer

Reports To
:
President

Department
:
Marketing & Public Relations

Location
:
Hybrid Schedule, with the ability to work 1‑2 days remote per week

Job Summary

Virginia Farm Bureau is searching for a Chief Marketing and Communications Officer, reporting directly to the company President, who will accurately understand our target audiences, market dynamics, and competitive landscape to craft compelling multi‑channel marketing strategies and collaterals that communicate our brand’s value proposition and agricultural advocacy, resulting in increased membership and business growth. This position will focus on four areas of expertise:
Marketing, Communications, Public Relations and Crisis Management.

Responsibilities

• Develop and implement multi-faceted strategic marketing and public relations plans that align with Virginia Farm Bureau’s business objectives and target audiences in support of Insurance Sales, Customer Support, Membership, and advancement of agricultural causes that support farming in the State of VA.
• Drive brand positioning, differentiation, and brand equity to enhance market share and brand awareness; acting as a brand ambassador while representing company values and driving a consistent brand identity across all touchpoints.
• Collaborate with different teams including Sales, Operations, and the Farm Bureau Federation to ensure alignment and consistency of the brand and messaging in the execution of all marketing initiatives, in all channels.
• Lead and mentor a team of marketing and communications professionals, providing guidance, feedback and support to drive excellence in marketing execution, employee awareness, communication, and employee engagement.
• Optimize multi‑channel marketing and communication efforts to reach target audiences effectively by developing and executing comprehensive marketing campaigns, including web, email, print, television, radio, direct mail, and other targeted advertising.
• Measure the effectiveness of multi‑channel campaigns to effectively reach target audiences and result in sales leads, increased brand awareness, increased membership, retention of members, and overall growth.
• Manage marketing budgets and allocating resources effectively, optimizing marketing & communications expenses to achieve measurable ROI.
• Oversee the creation and use of captivating marketing and communications collaterals including television broadcasts, video productions, brochures, flyers, newsletters, advertisements, press releases and digital content.
• Monitor and analyze market trends, consumer insights, data analytics and competitor activities to identify growth opportunities and maintain a competitive edge.
• Lead strategic partnerships and collaborations with external agencies, vendors and influencers to amplify brand reach and awareness.
• Direct all internal communications channels to ensure employees are well‑informed, engaged, and know where to go for critical and timely company information.
• Partner and conduit for the organization to ensure internal and external communication channels are meeting their needs.
• Stay well‑informed with the industry’s advancements and the emerging marketing technologies.
• Foster relationships with key business partners, vendors and media outlets to maximize marketing reach and impact.

Required Skills And Qualifications

• A bachelor's degree in business administration, marketing or an equivalent field is preferred.
• Minimum of 10 years of experience as a marketing Vice President, Officer or an equivalent senior marketing leadership role.
• Proven track record of developing, managing and executing wide‑ranging marketing campaigns across B2C verticals.
• Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data‑led marketing.
• Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing and communications professionals.
• Exceptional communication and interpersonal skills to collaborate with…