Director of Fan

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Summary:

The Director of Fan Experience works closely with all facets of gameday and non-gameday fan event planning and implementation. Reporting to the Associate AD of Ticket and Engagement Operations and the Chief Revenue Officer, the Director's efforts will support all ticketed VCU Division I intercollegiate athletic programs, with an emphasis on Men’s & Women’s Basketball, as well as the overall VCU athletics brand.

Unit:Athletics MBU

Department: Athletics Office

Department
Summary: VCU Athletics’ mission is to win conference and national championships, provide a first-class student-athlete experience, serve as a source of pride for the University and community and cultivate graduates who excel as leaders.

Duties & Responsibilities:

Positive Overview

The Director of Fan Experience works closely with all facets of gameday and non-gameday fan event planning and implementation. Reporting to the Associate AD of Ticket and Engagement Operations and the Chief Revenue Officer, the Director's efforts will support all ticketed VCU Division I intercollegiate athletic programs, with an emphasis on Men’s & Women’s Basketball, as well as the overall VCU athletics brand.

Tasks include pre-event planning, theme development, target audience identification, event preparations, marketing set up and tear down, game day script writing, in-game production, and management. Additionally, this role will oversee all operations involving student section including building traditions, driving attendance and engagement with student life on campus.

This position will work both cooperatively and independently with administrators, coaches, and athletics department staff, as well as other University personnel and student organizations.

Work closely with the VCU Athletics Engagement & Revenue Staff to strategically communicate fan experience elements and promotional campaigns to the public through various external mediums.

All duties and responsibilities will be assigned with the end goal of increasing attendance at VCU athletic events, representing and promoting the VCU athletics brand and increasing revenue for the department.

Communications and marketing professionals will collaborate closely with VCU Enterprise Marketing and Communications to align content, storytelling and brand positioning with institutional priorities and standards.

Essential

• Overseeing all game day experience responsibilities of across all VCU sports, with an emphasis on tickets games especially Men’s & Women's Basketball;
• Creating game themes and identifying associated target audiences to increase attendance;
• Coordinating of band/spirit squad involvement on game day;
• Managing of all aspects of game presentation (scripts, promotions, entertainment, giveaways, music, etc.):
• Directing any pre- or post-game fan engagement activities (block parties, autographs, etc)
• Developing and implementing marketing plans, promotional schedules and ticket sales campaigns as well as all aspects of game presentation (scripts, promotions, entertainment, etc.);

Essential

• Develop calendar of events throughout the year to keep fan base engaged outside of gamedays
• Lead all event operations including planning activations, staffing, setup & tear down, coordination with outside vendors and facilities staff
• Identify specific target audience (season ticket holders, students, families, etc.) and developed tailored events for the respective segments

Essential

• Establish effective on-campus marketing efforts aimed at increasing student attendance;
• Build relationships with key VCU Department of Student Affairs and student organization leaders on campus
• Develop innovative student specific gameday…