CMO - Chief Marketing Officer

A rapidly growing consumer-facing organization is seeking an experienced marketing executive to provide strategic leadership during a pivotal phase of business growth and expansion. This contract engagement offers the opportunity to influence company-wide marketing direction, elevate brand performance, and drive customer growth initiatives while partnering closely with executive leadership. We are looking for someone to bring a blend of strategic vision and operational excellence, with a strong background in customer acquisition, retention, brand development, and revenue-focused marketing.

Experience supporting multi-unit, retail, franchise, hospitality, healthcare, consumer services, or other location-based businesses is highly preferred.

Responsibilities:

Provide executive oversight for the company's marketing function, ensuring alignment between business objectives, growth initiatives, and marketing investments.

Lead, coach, and develop a high-performing marketing team, including both people leadership and day-to-day operational management.

Design and execute customer-centric marketing programs that strengthen brand awareness, increase market share, and improve customer engagement.

Use performance analytics, consumer insights, and market intelligence to inform strategy and optimize marketing effectiveness.

Support aggressive growth initiatives by developing and implementing marketing plans tied to new market and location expansion.

Partner with senior leaders across operations, sales, finance, and product teams to drive strategic planning, market positioning, and commercial success.

Direct demand generation and customer growth initiatives while ensuring marketing continuity and executional excellence throughout the engagement.

Oversee integrated campaigns across digital, traditional, local, and brand marketing channels to maximize customer acquisition and business performance.

Evaluate marketing processes, resources, and team structure, identifying opportunities to improve efficiency, scalability, and overall impact.

Establish measurable KPIs and reporting frameworks to track performance and demonstrate marketing's contribution to business growth.

Ideal Background:

10+ years of progressive marketing leadership experience, including responsibility for enterprise-level strategy and team leadership.

Proven success leading marketing organizations within consumer-facing businesses, particularly those operating across multiple locations or markets.

Strong foundation in growth marketing, brand strategy, customer lifecycle management, and demand generation.

Demonstrated ability to drive measurable business outcomes through data-driven decision-making and performance optimization.

Experience leading cross-functional initiatives and influencing executive stakeholders.

Strategic thinker with a hands-on approach and the ability to thrive in fast-paced, growth-oriented environments.

Strong communication, leadership, and change-management skills with a track record of building alignment across diverse teams.