Marketing Manager

KSB is a leading supplier of pumps, valves and related service. Our reliable, high-efficiency products are used in applications wherever fluids need to be transported or shut off, covering everything from building services,industry and water transport to waste water treatment, power plant processes and mining. Founded in 1871 in Frankenthal, Germany, the company has a presence on all continents with its own sales and marketing organisations and manufacturing facilities.

Around the globe, more than 190 service centres and around 3,500 service specialists are on hand to provide local inspection, servicing, maintenance and repair services under the KSB Supreme Serv brand. Innovative technology that is the fruit of KSB’s research and development activities forms the basis for the company’s success.

People. Passion. Performance. It is these three success factors that make KSB the company it is today.

At KSB, we recognise that it is people who actually make the difference – the people we employ and the people we serve. This is why we are committed to equal rights and treatment worldwide and never lose sight of the aspects ecology and sustainability when manufacturing our products.

Position Title:

Marketing Manager

Reports to:

Regional Marketing Director, North America

Location:

Richmond, VA (preferred) or Remote

Position Summary:

KSB manufactures pumps, seals, and valves that help move and manage water around the world. Our Water business serves municipal water and wastewater utilities across North America through a network of independent sales  this market, projects are often won long before equipment is purchased—when consulting engineers develop specifications and utilities determine the solutions, they will rely on for decades. Reaching the right audiences, understanding their priorities, and equipping our sales network to influence these decisions are central to our growth.

As Marketing Manager, Water, you will own marketing strategy and execution for this market area, translating business priorities and customer insights into integrated campaigns, digital programs, sales enablement, and thought leadership that generate measurable results. You will work closely with the Water business, regional sales leadership, independent representatives, and the North American marketing team to strengthen KSB’s brand, influence specifications, and create demand.

Marketing and digital are strategic levers for growth at KSB, not simply support functions.

This role offers meaningful autonomy, direct exposure to business leadership, and accountability for results. It is a hands-on, individual-contributor position within a five-person marketing department, requiring someone who can set direction, influence stakeholders, manage priorities, and execute high-quality work independently.

Duties/Responsibilities:
Market Strategy and Demand Generation Translate Water business objectives and the broader North American marketing strategy into actionable marketing plans, priorities, and campaigns that drive growth, strengthen brand awareness, and generate qualified demand.

Develop and execute two complementary campaign strategies: one focused on consulting engineers and specifiers, and another on utility owners, operators, and other end users, tailoring messaging and content to their distinct needs and decision-making processes.

Build a deep understanding of market dynamics, customer challenges, competitive positioning, and emerging opportunities to identify where marketing can have the greatest commercial impact.

Lead market research, competitive analysis, customer feedback initiatives, and campaign performance reviews to guide investment and continuously improve results.

Manage the Water market area's marketing budget,…