Marketing Manager

Job-:
Marketing and Communications

Location:

Washington, DC, United States;
Buffalo, NY, United States;
New York, NY, United States;
Hamilton, NJ, United States;
Philadelphia, PA, United States;
Boston, MA, United States;
Arlington, VA, United States;
Baltimore, MD, United States;
York, PA, United States;
Orlando, FL, United States;
Charlotte, NC, United States;
Greenville, SC, United States;
Richmond, VA, United States;
Raleigh, NC, United States;
Tampa, FL, United States;
Columbia, MD, United States Posted:
This OpportunityWSP is hiring for a  Marketing Manager role for the Property & Buildings business line. This role can be staffed from any major WSP office across the Eastern U.S. This is an exciting opportunity for a motivated marketing professional who wants to do meaningful work at global scale, collaborate with top talent, and build a career in one of the most dynamic and impactful industries in the world.

WSP’s Property & Buildings business is dynamic, talented, multidisciplinary and growing. WSP’s Strategic Growth Team (SGT) is a national group of collaborative and innovative problem solvers who frequently work across regions and business lines to advance growth initiatives, secure the win, and leverage the expertise of the broader organization. We are looking for a proposal manager to bring the best strategies and resources to drive client engagement, pursuits, and marketing activities across the practice.

This role will facilitate and/or support teams in positioning for major pursuits, including capture planning, proposal development, and interview coaching and debriefs, with an eye for continuous improvement. In addition, they will act as a knowledge manager for the business line, maintain business-line-specific collateral, support marketing communications activity, and improve awareness of business line services to enhance cross-selling opportunities.

Your Impact Lead standard and complex proposals/qualifications including scheduling and conducting proposal kick-off meetings, strategy sessions, and color reviews to develop a winning, compliant proposal.

Research, gather, edit, and produce proposal materials, including writing original content and review/edit content for clarity, compliance, and key messages.

Collaborate with graphic team to plan and produce proposal and sales materials ensuring all materials are effectively communicating the strategic vision identified for a given pursuit or initiative.

Develop and maintain proposal, qualification, and sales files, including resumes, project descriptions and sales and business development databases.

Partner with client teams to develop account plans, prepare materials for internal and external meetings, and participate in client team meetings.

May support communications team on regional activities, such as newsletters, project awards, visibility and social media campaigns, conferences and other special communications-related projects.

Ensure the various aspects of proposals and other sales and business development materials are compliant, accurate and delivered in a timely manner.

Lead the presentation phase of pursuits including coaching interview teams, coordinating graphics, and refining key messaging.

Partner with individual pursuit teams to develop pursuit strategies, including client business intelligence, competitor analysis and WSP differentiation.

Organize and facilitate sales and business development strategy meetings.

Embraces technology and identify ways to increase effectiveness of sales and business development activities and client engagement.

Provide oversight of work of other team members.

Share knowledge, mentor and lead training initiatives.

May participate in professional development activities (e.g., SMPS, AIA,…