Fellowship Marketing and Outreach Coordinator

Fellowship Marketing and Outreach Coordinator

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Westminster Canterbury Richmond is seeking a part‑time member of its Foundation team to develop and execute a strategy that increases awareness of and applications to the Fellowship Program for lower‑income seniors. The Fellowship has provided housing, meals, healthcare and other benefits to more than 600 Richmond‑area seniors since 1975 and is the founding mission of Westminster Canterbury Foundation. Funding comes largely through gifts to the Foundation, and referrals to the program are often sought from partners such as faith communities and civic organizations.

The role is part‑time (~16 hours per week) based at the Northside Richmond campus, with periodic travel to community partners.

• Work with existing community partners to strengthen ties and increase awareness of the Fellowship Program.
• Identify and contact new community partners (e.g., faith communities and civic organizations) who may serve or interface with potential Fellowship applicants.
• Collaborate with internal teams—including Foundation, Sales, Marketing, and Social Work—to identify barriers to program entry and develop strategies to overcome them.
• Conduct research with regional Life Care communities into trends in Benevolent Care programs like Fellowship.
• Research area senior care programs that may offer alternatives to Fellowship to determine similar or competing products and services.
• Arrange speaking engagements for Westminster Canterbury staff to educate community partners about Fellowship.
• Present and educate new and existing community partners about Fellowship through presentations and other methods.
• Work as a member of the Resource Development Division to ensure that the annual Foundation Philanthropy Plan and Strategic Plan are carried out effectively.
• Assist with department special events and activities as needed, including occasional evening and weekend responsibilities.
• Perform other duties as assigned.

• Excellent interpersonal and communication skills—verbal, written, and phone—to interact with community leaders, co‑workers, and older adults.
• Ability to speak effectively and persuasively to groups of varying sizes.
• Ability to cultivate and maintain relationships.
• Ability to interact and deal tactfully with staff, residents, family members, volunteers, visitors, and the general public.
• Ability to travel to community partners within 50 miles of Westminster Canterbury Richmond.
• Valid driver’s license in Virginia and a satisfactory motor vehicle driving record.
• Strong organizational and problem‑solving skills.
• Proficiency with Microsoft Office (Excel, Word, PowerPoint, Outlook, Teams).
• Attention to detail.

• Experience in public speaking to groups of varying sizes.
• Experience working with older adults.

• High school diploma or equivalent.
• At least two years of directly related work experience.

• Bachelor’s degree.
• Experience working with Richmond‑area community organizations such as faith communities and senior care agencies.

• Strong value placed on teamwork, collaboration, and cooperation.
• Fit for an organization that values its faith‑based mission and the well‑being of residents and staff.
• Systematic and organized; enjoys accomplishing projects and contributing to team success.
• High standard of integrity with actions consistent with words.
• Commitment to service and focus on meeting customers’ wants and needs.
• Promotes cooperation among team members.
• Adaptable, flexible, and eager to learn and improve.

General office equipment; computer software, including Microsoft Office, e‑mail, and social media programs.

• Ability to sit, reach, stand, bend, and walk for periods of time as required.
• Must be able to lift 25 pounds without assistance and 26+ pounds with manual or mechanical assistance.

To Apply:

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Westminster Canterbury is an Equal Opportunity Employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees.