Director of Sales

Director of Sales

The Pace of Richmond at Keller Williams Richmond West Realty is looking for an experienced, strategic, and people‑focused leader to spearhead a culture‑first real estate team in Central Virginia.

Location:

Richmond, VA

Pay range: $75,000.00/yr – $/yr

We seek a Director of Sales with 3+ years of real estate experience who has proven leadership or management experience. The role requires a licensed real estate professional who can inspire agents, drive results, and grow businesses—not just close sales. The ideal candidate thrives in a collaborative, data‑driven environment and is passionate about coaching, accountability, and mentorship.

• Lead the mission and vision of The Pace of Richmond
• Recruit, hire, train, coach, and hold accountable all agents to their goals
• Prospect your database for leads to refer to the team, generating additional income for the role
• Consult with clients to ensure fiduciary service of the real estate transaction from initial contact through contract to close
• Respond to all new leads and refer them to agents on the team until this position is expanded to a full‑time role
• Develop expert knowledge regarding mortgage financing, neighborhoods, schools, and home ownership issues
• Lead generation for agents and new clients, following up with leads daily
• Oversee all sales agents, providing accountability, support, and guidance
• Engage in daily communications with agent recruits/candidates, team agents, buyers/sellers/vendors, and the database; weekly engagement with team leadership
• Manage all sales agents as part of overall team leadership responsibilities

• Accountability‑based leadership
• Excellent rapport building skills
• People‑oriented, with strong written and verbal communication skills
• Understanding and ability to track KPIs
• Good organizational skills
• Learning‑based mindset
• Ability to build and lead a team
• Willingness to learn scripts and dialogues
• High school graduate
• Active real estate license
• 3+ years of industry and sales experience preferred
• 1–3 years of management experience preferred
• Proven success in agent recruiting and retention

The Pace of Richmond is a family of entrepreneurs committed to growth, energy, learning, productivity, collaboration, fun, and giving. We thrive in a no‑ego, all‑in environment where everyone works toward shared success. Our culture is collaborative, driven, and learning‑based, designed to help people live bigger, earn better, and grow faster.

This role offers a partnership in leadership, a chance to elevate culture, and an opportunity to build the best place in Central Virginia for agents to grow their businesses, wealth, and lives.

Seniority level:
Director

Employment type:

Full‑time;
Job function:
Sales and Business Development