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Area Sales Manager

Job in Richmond, Henrico County, Virginia, 23214, USA
Listing for: Shamin Hotels
Full Time position
Listed on 2026-01-01
Job specializations:
  • Sales
    Sales Manager, Business Development
Job Description & How to Apply Below
Position: AREA SALES MANAGER

Position:
Area Sales Manager at Shamin Hotels

Job Title: Area Sales Manager
Company: Shamin Hotels
Department: Sales
Reports To: General Manager
Pay Structure: Paid Bi-weekly

Job Summary: The Area Hotel Sales Manager is responsible for driving revenue growth and expanding market share for multiple hotels within a designated region. This role involves developing and executing sales strategies to achieve financial goals, fostering strong relationships with key clients, and overseeing the management of group bookings, corporate accounts, and event sales. The Area Sales Manager will collaborate closely with hotel teams, including general managers and sales staff, to ensure alignment with overall business objectives.

Additionally, this position requires the ability to analyze market trends, identify new business opportunities, and effectively negotiate contracts to maximize revenue potential across all properties in the assigned area. The ideal candidate is a dynamic sales leader with a strong understanding of the hospitality industry and a proven track record of meeting or exceeding sales targets.

Key Responsibilities
  • Sales Strategy Development:
    Develop and implement comprehensive sales strategies for the assigned area, ensuring that all hotels meet or exceed revenue goals.
  • Analyze market trends, competitor performance, and customer needs to identify new business opportunities.
  • Client Relationship Management:
    Build and maintain strong relationships with key corporate clients, event planners, travel agents, and other business partners.
  • Conduct sales calls, client meetings, and site tours to showcase hotel facilities and offerings.
  • Attend industry networking events and trade shows to generate new leads and maintain existing partnerships.
  • Revenue Generation:
    Drive revenue through strategic pricing, upselling, and cross-selling of rooms, meeting spaces, and F&B services.
  • Collaborate with revenue management teams to optimize pricing strategies for the hotels.
  • Monitor and report on sales performance and adjust strategies as needed to achieve financial targets.
  • Market Analysis & Reporting:
    Track market trends, competitor pricing, and local demand to identify opportunities and potential risks.
  • Prepare and present regular reports on sales performance, market insights, and growth opportunities to senior management.
  • Team Collaboration & Leadership:
    Work closely with property sales teams, general managers, and other hotel departments to ensure sales objectives align with operational goals.
  • Provide leadership and support to hotel sales teams, coaching and mentoring them to achieve sales targets.
  • Contract Negotiations & Closing:
    Lead contract negotiations and manage the contracting process for group bookings, corporate accounts, and other key clients.
  • Ensure that all contracts align with the company’s policies and objectives.
  • Marketing & Promotions:
    Collaborate with the marketing team to create targeted campaigns and promotional activities that drive bookings and increase brand awareness.
  • Develop tailored marketing materials, presentations, and proposals for key clients.
  • Customer Satisfaction:
    Work with hotel teams to ensure client expectations are met and that service delivery is consistent with company standards.
  • Address customer inquiries and issues, ensuring that high levels of customer satisfaction are maintained.
Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Sales and Business Development

Industry

Hospitality

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