Sales Market Manager or Maryland - North East
Listed on 2026-10-15
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Sales
Beverage Sales, Outside / Field Sales, Wholesale, Area Manager
Virginia & Maryland
Full-Time, Exempt, Field-Based, Reports to Region Director, North East, Blake’s Beverage Company
Department:
Sales (Field Sales), North East Division
Location:
Richmond, VA preferred;
Washington, DC metro area also considered. Field-based, with travel across both states
THE RISING TIDE LIFTS MORE GLASSES. When the apples align, greatness emerges. Introducing Blake’s Beverage Co., a force born from the union of Avid Cider Co., Blake’s Hard Cider, and Austin Eastciders. Our united mission:
To reclaim cider’s rightful place as America’s drink. With a passion for bold, fruit-forward flavors, we craft beverages that resonate with a diverse audience. Fresh ingredients, a commitment to craft, and a rich 78-year history of family farming fuel our relentless dedication to the cider cause. With our feet firmly grounded in the soils of MI, TX, OR, and NY, we press on.
Beverage Co. (BBC), the multi-brand home of Blake’s Hard Cider, Austin Eastciders and Avid Cider Co., is hiring a Market Manager to own distributor performance and retail results across Virginia and Maryland.
The Market Manager drives Effective Distribution and depletions through distributor team engagement (crew drives, GSM meetings and priority alignment) and personally sells and closes key independent and regional retail accounts. The territory runs through 9 distributor partners:
- Virginia (5):
Hop & Wine Beverage, M. Price Distributing, Hoffman Beverage, Lawrence Distributing (Danville), Specialty Beverage (Richmond) - Maryland (4):
Chesapeake Beverage (fka FP Winner), Bob Hall, Kelly Distributors, Guy Distributing
Success is measured on market revenue, Effective Placements (EPs), depletions, pricing execution and local budget spend to plan.
Your Role With Blake’s— Key Responsibilities Distributor Management
- Own the day-to-day relationship with all 9 VA/MD distributors: pricing, forecasting, orders, add suggestions, logistics, chain execution and trade programs.
- Prepare, attend and present at monthly distributor meetings and GSMs with top wholesalers, on priorities aligned with the Region Director.
- Review latest inventories each month; complete order reminders and order revisions for top wholesalers.
- Plan and run crew drives and distributor incentives; track their execution against KPIs.
- Execute a minimum of one ride-with per month with assigned distributors.
- Build and present Quarterly Business Reviews for top wholesalers.
- Hold distributors accountable for agreed pricing and PINC periods.
- Spend a minimum of 2.5 days per week in market, averaging 10-12 calls per day.
- Personally sell and close key independent and regional retail accounts, on- and off-premise.
- Hunt non-buys and new accounts while farming and strengthening current ones.
- Gain draft and package Effective Placements; sell in displays, on-premise specials, venues, sponsor ships and events.
- Conduct a minimum of 2 on/off-premise activations per month (6 per quarter): pint nights, tap takeovers, samplings, staff training, festivals, crew and chain drives.
- Pursue chain, independent, c-store, sponsorship and festival opportunities across the territory.
- Build target non-buy lists; set, monitor and communicate monthly goals.
- Track quarterly KPI goals, quarterly budget and quarterly pricing variance.
- Contribute to Annual Business Plans, pricing strategy and innovation strategy for VA/MD.
- Report actively from VIP and Circana; log all market activity in Karma.
- Complete budget recaps and invoice coding for the territory; manage local spend to plan.
- Submit a bi-weekly market recap and plan of action to the Region Director.
- Submit expenses through Paylocity; keep the team calendar current…
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