Director of Sales

Managed by SMI Hotel Group, a growing hotel management company with upscale, full-service hotels in Virginia and Texas, Delta Hotels by Marriott Richmond Downtown is seeking an experienced, motivated, and results-driven Director of Sales to lead our sales team and drive revenue growth.

Located in the heart of Richmond's financial district along the scenic James River, our hotel offers guests a distinctive blend of comfort, style, and urban adventure. Guests can enjoy our casual restaurant and bar, take advantage of our extensive fitness facilities, or explore nearby outdoor activities such as kayaking and mountain biking. Shopping, dining, nightlife, historic Shockoe Slip and Shockoe Bottom, and the headquarters of many of Richmond's leading companies are all just blocks away.

With more than 13,000 square feet of flexible meeting and event space accommodating groups of 5 to 500, the hotel is an ideal destination for business meetings, conferences, weddings, and special events. The property is also in the final stages of a multimillion-dollar renovation, creating an exciting opportunity to showcase our refreshed offerings and expand our market presence.

The Director of Sales is responsible for leading the hotel's sales and marketing efforts, developing strategic initiatives to maximize revenue and profitability, and building a high-performing sales team. This role combines hands-on business development with strategic planning, account management, revenue optimization, and team leadership.

Working closely with the General Manager and Vice President, the Director of Sales will develop and execute the annual sales and marketing plan, establish revenue goals, identify new business opportunities, and strengthen relationships with existing clients. The successful candidate will have a strong background in hotel sales, a passion for developing talent, and a proven ability to achieve measurable results in a competitive market.

• Sales Leadership: Direct and manage group, transient, and catering sales activities to achieve revenue, occupancy, and profitability goals.
• Business Development: Personally prospect, solicit, negotiate, and secure new business within assigned market segments while growing existing accounts and increasing the hotel’s market share.
• Strategic Planning: Partner with the General Manager and Vice President to develop the annual sales and marketing plan, revenue budgets, forecasts, and strategies aligned with the hotel’s financial objectives.
• Revenue Optimization: Monitor occupancy, average daily rate (ADR), revenue per available room (RevPAR), revenue generation index (RGI), room-night production, and other key performance indicators to identify opportunities and maximize results.
• Market Analysis: Analyze market trends, competitor performance, customer demand, and business mix to identify growth opportunities and develop effective sales strategies.
• Team Development: Lead, coach, mentor, and motivate the sales team, establishing clear expectations and accountability for individual and departmental performance.
• Account Management: Guide the sales team in developing, soliciting, and maintaining relationships with key accounts across corporate, group, social, and other relevant market segments.
• Sales and Marketing Initiatives: Develop and execute creative sales initiatives, sales blitzes, special events, property tours, and presentations to increase awareness and generate business.
• Pricing and Forecasting: Collaborate with hotel leadership and revenue management to evaluate competitive pricing, group ceilings, demand patterns, and business mix to optimize revenue and profitability.
• Performance Reporting: Review STAR reports, Hotelligence, sales…