Demand Generation Manager

Demand Generation Manager

Company: Synodex

Location: Remote (US)

Synodex is a leading AI and data engineering solutions provider serving many of the world’s largest technology companies, as well as key players in finance, insurance, law, and medicine.

The Demand Generation Manager is responsible for creating, executing, and optimizing lead generation strategies across multiple digital channels. This role combines strategic oversight with hands‑on execution, overseeing campaign creation, marketing automation, and lead management to drive a consistent flow of high‑quality leads from initial contact through the marketing‑qualified (MQL) and sales‑qualified (SQL) stages, ultimately fueling pipeline growth.

• Develop and implement comprehensive demand generation campaigns to build a pipeline across industries and buyer personas.
• Lead planning, creative development, audience targeting, and performance analysis for all campaigns.
• Manage paid acquisition channels, including Linked In Ads, Google Ads, programmatic advertising, and retargeting.
• Collaborate with content and design teams to create campaign assets such as emails, landing pages, whitepapers, and webinars.
• Optimize campaigns to improve click‑through rates, cost per lead, conversion rates from MQL to SQL, and overall pipeline velocity.

• Administer Pardot (Marketing Cloud Account Engagement) for email campaigns, workflow automation, audience segmentation, and dynamic content deployment.
• Oversee integration and data flows between Salesforce, Pardot, Gravity Forms, and the company website.
• Establish and refine lead scoring models to improve qualification accuracy.
• Build and manage automated nurture programs, drip campaigns, and account‑based marketing workflows to engage leads throughout the funnel.
• Maintain clean data management practices, including deduplication and compliance with GDPR and CAN‑SPAM.

• Collaborate closely with the website administrator to enhance lead capture performance and increase conversion rates.
• Implement A/B testing and monitor key website conversion metrics.
• Ensure campaign landing pages are optimized for performance, user experience, and search engine optimization.

• Manage campaign analytics, dashboards, and ongoing reporting on key performance indicators such as MQLs, SQLs, pipeline, CAC, CPL, and ROAS.
• Work with sales and marketing operations to ensure closed‑loop reporting and accurate attribution.
• Provide actionable insights and recommendations to continually improve lead quality and marketing ROI.

• Partner with Sales, Marketing Operations, and Product Marketing teams to align campaigns with go‑to‑market strategies.
• Work with external agencies or contractors for media buying, creative development, and analytics as needed.
• Serve as the internal expert on demand generation best practices and marketing automation optimization.

• At least 5 years of experience in demand generation, digital marketing, or growth marketing for B2B SaaS or enterprise technology organizations.
• Proven expertise in managing marketing automation platforms such as Pardot, Hub Spot, or Marketo.
• Strong knowledge of Salesforce CRM and marketing data workflows.
• Demonstrated ability to run and optimize campaigns on Linked In Ads and Google Ads.
• Comprehensive understanding of lead scoring, nurturing, ABM programs, and funnel metrics.
• Analytical mindset with proficiency in campaign analytics, reporting, and A/B testing.
• Hands‑on technical skills in campaign setup, automation flow management, and troubleshooting integrations.

• Experience in the artificial intelligence, data, or technology services sector.
• Familiarity with Gravity Forms, Google Tag Manager, and SEO/SEM tools.
• Experience collaborating across marketing, sales, and operations teams in fast‑paced, high‑growth environments.
• Strong communication and project management skills, with the ability to work effectively cross‑functionally and remotely.

• Strategic thinking…