AD​/Sr. AD, Patient Marketing - ILD

AD/Sr. AD, Patient Marketing - ILD

Boehringer Ingelheim

Compensation Data
This position offers a base salary typically between $ and $ USD. The position may be eligible for a role specific variable or performance based bonus and other compensation elements. For an overview of our benefits please .

Description
This role will focus on developing and implementing best‑in‑class educational strategies and content for the ILD Patient and Community Clinical Educators as well as work closely with the Patient & Provider Solutions and Market Access Teams to ensure the best possible patient experience.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the company's success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work‑life balance.

Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Duties & Responsibilities

• Develop, implement and manage brand plan tactics to support the brand strategy.
• Work with AI to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented.
• May be involved in the utilization of advanced analytics to simulate market dynamics in forecasting.
• Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support.
• Assist in the development and implementation of in‑depth patient and caregiver support programs to enhance compliance, adherence and fulfillment of specialty portfolio.
• Liaise with patient access services to support appropriate strategies and related tactics for patient access inclusive of leveraging HUB services, Specialty Pharmacy Network and Specialty Distribution (co‑pay, sampling, bridge, etc.).
• Implement competitive and appropriate patient support services including product education and device training where appropriate.
• Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross‑functional teams or projects; shares expertise through mentoring of others.
• Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics.
• Manage risk associated with marketing programs and material by working within the HPRC review process.
• Assist in the development, management and monitoring of product forecasts utilizing associated models and brand expense budgeting tools.
• Provide input to market research on study design and interpret findings to refine product marketing direction.
• Develop and work with KOLs to validate and optimize brand strategies and tactics.
• Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment.

Requirements

• Bachelor’s degree required; MBA preferred.
• 5+ years experience in the pharmaceutical industry, including 3 years US pharmaceutical marketing experience or other relevant experience.
• Specialty Marketing experience strongly preferred.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.).
• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Proficiency in MS Office, Outlook and database applications.
• Ability to travel (may include overnight travel).
• Demonstrates acceptable level of performance for all AD,…