Marketing & Sales Manager

Marketing & Sales Manager

Lotify is growing, and that calls for sharp commercial decisions. As Sales & Marketing Manager, you are the one setting the direction for that growth. You develop the commercial strategy, bring focus to the funnel, and build visible traction in the market together with your team. This is not a role focused on maintaining what already exists, but on building, testing, and scaling.

The role

As Sales & Marketing Manager, you are ultimately responsible for Lotify's commercial growth. You develop and lead the go to market strategy, manage the sales and marketing team, and ensure full control over the entire commercial funnel, from lead to customer and retention.

What will you do?

Commercial strategy and leadership

• Develop and execute the commercial roadmap and go to market strategy

• Drive leads, conversion, retention, and upsell based on clear funnel KPIs

• Translate product features into sharp value propositions and compelling sales arguments

Sales and channel strategy

• Design and optimize the sales approach, both direct, through agencies, and via the NLO network

• Build and maintain relationships within FMCG, retail media, events, and charitable organizations

• Coordinate client conversations, demos, onboarding, and closing

Marketing and lead generation

• Develop marketing plans and campaigns tailored to specific target audiences

• Shape and safeguard Lotify's positioning, including brand voice, tone, and design

• Create content, demos, use cases, and activation formats

• Optimize the funnel from awareness to customer based on measurable conversions

Leadership and performance

• Lead and develop the Sales Manager and the marketing team

• Set priorities and guide team growth and performance

• Define, monitor, and report on KPIs such as CAC, CLV, and funnel conversions

Who are you?

• Bachelor's or Master's level of thinking and working in a commercial field

• At least 5 years of experience in B2B sales and or marketing, preferably within SaaS, platforms, or activation and loyalty

• Experience with CRM, marketing, and funnel tools and managing performance based on data

• Familiar with working with agencies, partners, and multiple sales channels

• Strategically strong, yet pragmatic and hands on in execution

• Data driven and results oriented, with clear ownership of commercial growth

• A connecting and inspiring leader for a small, agile team

• Affinity with compliance or data driven activities is a plus

What we offer

• Salary between €7,000 and €7,750 per month

• Bonus scheme

• 25 vacation days

• Solid pension plan

• Attractive learning and development budget

• Expense and phone allowance

At Lotify, you work with leading brands. You create social impact, and your work directly contributes to the funds raised for charitable causes and the support of sports clubs. We can't wait to meet you! Acquisitie n.a.v. deze vacature wordt niet op prijs gesteld.