Enrollment Systems and CRM Manager Riverside, CA

Reporting to the Assistant Vice President of Enrollment Services, the CRM Analyst & Slate Administrator will play a key role as a Slate Captain, developing, configuring, and implementing solutions within Slate to support various university departments involved in enrollment at La Sierra University. Acting as the primary liaison for their assigned departments, this role emphasizes communication, advocacy, and collaboration. The Analyst will serve as a subject matter expert on enrollment data and processes for their designated unit, ensuring alignment with the goals of the Enrollment Services.

Key responsibilities include developing and maintaining efficient solutions in Slate, building, testing, implementing, and managing CRM functionalities. These areas may include email and SMS communications, event management, application processes, reader bins, queries, and portal management. The ideal candidate is a strategic problem-solver with strong technical expertise in Slate and a deep understanding of enrollment processes. They will be responsible for optimizing CRM functionalities to drive student engagement, streamline operations, and support university-wide enrollment goals.

This role requires a balance of data analysis, technical acumen, and collaborative leadership, ensuring seamless communication and execution across multiple departments.

• Serve as CRM Liaison:
  Act as the primary CRM strategist and technical expert, ensuring that Enrollment Services and assigned departments maximize the capabilities of Slate to enhance recruitment, admissions, and student engagement. Guide department leaders, counselors, faculty, and partners in using Slate effectively to support recruitment, admissions, yield, and anti-melt efforts. Contribute to team innovation ideation conversations, taking ownership of projects, processes, and integrations that interest them and meet the needs of the team.
• Day-to-Day System Support:
  Manage Slate troubleshooting requests, coordinate with Enrollment Services, Marketing, Admissions, and other departments, and oversee CRM functions related to travel, events, applications, review processes, scholarship programming, decision releases, and Slate-hosted applications. Provide reporting support for CRM users and maintain collaborative relationships across university functions.
• Application Management and Review Oversight:
  Partner with Enrollment Services to manage and maintain the admissions application, conducting annual reviews, preparing for each application cycle, and implementing ad-hoc updates as needed. Ensure the application review process is technically precise and data is accurate for all applicants.
• Optimize Enrollment Communications & Engagement:
  Work with Enrollment Services and Marketing on project initiatives to enhance communication effectiveness and applicant engagement. Using Slate, implement the university’s communication strategy that emphasizes data-informed decision-making, utilizes A/B testing for optimization, incorporates automation for efficiency, and focuses on reporting impact to drive continuous improvement.
• Implement CRM Policy and Access Standards:
  Collaborate with Enrollment Services to establish and implement policies for CRM access and utilization within the assigned department, ensuring compliance and efficiency.
• Data Analysis and Reporting:
  Compile enrollment funnel reports and year-end admissions data to evaluate recruitment strategies, events, and communications in Slate. Create and manage queries and reports to track and analyze key admissions metrics and trends.
• Event and Program Support:
  Provide technical support for Slate and Banner SIS systems as needed for enrollment events and student programs, managing event registrations, communications, and post-event follow-ups.
• Technical Guidance and System Improvement:
  Advise assigned departments on technical elements of Slate. Continuously research and propose improvements to academic and business systems. Contribute to the growth and modification of the Slate CRM platform by acquiring and maintaining knowledge of emerging resources and tools to support Slate users, including…