Senior Publisher Account Manager

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as Finance Buzz All About Cookies and Only In Your State .

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries we built a high-growth high-performance culture where speed ownership and measurable impact drive success.

At Launch Potato you’ll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.

Base salary: $80,000 to $110,000 per year.

• Fully comfortable working Eastern Timezone hours and supporting ad-hoc partner or business needs outside standard hours when required.
• Experienced in managing a direct response portfolio of accounts for a mix of channel types like email newsletter listicle co-reg etc.
• Demonstrated ability to interpret diagnose and act on performance data across KPIs (CTR CPC CPA ROAS) including identifying trends risks and scalable opportunities.
• Advanced communication negotiation and upsell skills with the ability to influence both tactical decisions and strategic partner direction.
• Highly proactive growth-minded and organized able to manage complex workflows while driving long-term outcomes.

Minimum 35 years working directly with Publishers Affiliates and / or Advertisers in digital media performance marketing or lead generation with ownership of partner relationships revenue performance and reporting.

Own and grow a direct response high-impact portfolio of publisher partners applying industry expertise strategic thinking and cross-functional influence to maximize revenue efficiency and long-term partner value.

This role expands beyond execution: you will anticipate risks uncover growth opportunities design optimization strategies influence internal roadmaps and elevate best practices across the team.

• Strategic Account Ownership:
  Own optimize and expand a portfolio of publisher / affiliate accounts by managing daily partner needs driving long-term growth strategies and proactively identifying new placements integrations and whitespace opportunities.
• Campaign Execution & Daily Management:
  Execute all campaign operations including pacing budgets QA creative testing launches and troubleshooting with 100% accuracy while using advanced judgment to prioritize issues and maintain performance stability.
• Performance Optimization:
  Analyze performance data across CTR CPC CPA and ROAS to diagnose trends forecast impact and deliver clear actionable recommendations that improve yield and partner outcomes.
• Revenue & Margin Growth:
  Drive revenue and margin expansion by scaling high-performing partners upselling new opportunities optimizing traffic quality and influencing internal teams to unlock additional growth levers.
• Documentation & Reporting:
  Maintain clear organized documentation and produce structured reporting that communicates insights decisions risks and next steps to internal teams and external partners.
• Cross-Functional Leadership:
  Partner with media buying analytics creative and product to resolve blockers shape testing roadmaps refine processes and elevate partner performance through cross-team alignment.
• High-Trust Partner Communication:
  Lead recurring partner communications that build trust address issues quickly and deliver strategic insights that strengthen alignment and long-term retention.

• Industry-Grounded Strategist:
  Leverages strong experience in publisher affiliate and advertiser ecosystems to anticipate shifts navigate constraints and identify high-impact opportunities.
• Relationship & Influence Leader:
  Builds trust across partners and internal teams; influences without authority; balances partner needs with Launch Potato’s goals.
• Advanced Data Literacy:
  Uses Looker Excel and performance dashboards to run analyses forecast outcomes design tests and translate insights into action.
• Operationally Excellent:
  Manages multiple accounts priorities and…