Brand Manager

Benefits

• 401(k) matching
• Bonus based on performance
• Competitive salary
• Health insurance
• Opportunity for advancement
• Paid time off

Casainc is seeking a creative, strategic, and detail-oriented Brand Manager based in the U.S. to lead our brand image transformation and elevate our positioning in the kitchen & bath industry. This role is responsible for shaping our high-end product identity, ensuring consistency across all channels (website, social media, retail, exhibitions), and driving brand growth in the U.S. and international markets.

• Location :
  Remote or hybrid (preferred in California, Texas, Georgia, New Jersey, or Florida)
• Occasional travel required for showroom visits, exhibitions, or media collaboration.

Please send your resume, portfolio or past brand campaigns (if available) to , with the subject line : “Brand Manager Application – [Your Name]”

• Develop and execute Casainc’s brand strategy across digital and physical touchpoints, with a focus on premium positioning.
• Lead creative direction and brand messaging for product launches, campaigns, packaging, and content.
• Manage the content calendar and coordinate across departments for brand consistency (including website, Amazon, Wayfair, social media, showroom, trade show).
• Collaborate with product, marketing, and design teams to shape high-end product lines (naming, visual identity, storytelling).
• Work with external partners (photographers, media, influencers, NKBA / KBIS contacts) to generate brand exposure.
• Establish and manage visual and tone-of-voice guidelines.
• Oversee development of marketing collaterals, catalogs, A+ content, video scripts, and PR releases.

• Bachelor’s degree in Marketing, Design, Communications or related field.
• 3+ years of experience in brand management, preferably in home, interior, or lifestyle categories.
• Fluent in English;
  Chinese bilingual is a plus.
• Deep understanding of U.S. consumer mindset and design aesthetics.
• Proficient in brand building tools :
  Canva, Adobe Suite, Figma, Mailchimp, social platforms, etc.
• Strong communication, organization, and creative project management skills.
• Familiarity with trade shows (e.g., KBIS), PR channels (Houzz, Arch Daily), and showroom branding is a plus.