Marketing Manager

Join a manufacturing leader with over 50 years of excellence, where every role contributes to building reliable transportation solutions that people depend on everyday across the United States and Canada. At ENC, we prioritize safety, quality, innovation, collaboration, and continuous growth – creating vehicles our teams can take pride in.

Founded in 1975, ENC (ElDorado National – California) is a leading U.S. transportation manufacturer specializing in design, engineering, and end-to-end production of heavy-duty buses, shuttles, and cargo vehicles through a custom-build, mixed-model assembly process. Each vehicle is produced in our purpose-built facility in Riverside, California supporting public agencies and private transportation providers nationwide. We offer one of the industry’s widest portfolios of power options, including 100% battery-electric, diesel-electric hybrid, CNG, and clean diesel.

ENC is committed to revitalizing American manufacturing through innovation, customer focus, and the delivery of high-quality vehicles that keep communities connected, supported, and moving forward.

Location: Riverside, CA

Salary Range: $94,

A NEW MEDIUM DUTY BRAND BY ENC, ZAVIR, backed by more than 50 years of El Dorado National – California heavy-duty experience, is bringing a ground-up, American-made Class 3 electric and hybrid vehicle platform to market. The Marketing Manager, is the first Marketing Manager on a team built around an AI-powered Marketing Portal, a Salesforce-driven demand-generation engine, and a completed brand system.

The permanent focus of this role is demand generation:
Marketing E-Blast campaigns, cold and warm outbound, lead generation, and sales enablement that keep the field sales team supplied with qualified, warm leads. In addition to Growth & Revenue, this role will carry the Brand, Communications & Launch responsibilities. This role is expected to document processes along the way and actively support that handoff. This position reports to the VP of Sales & Marketing and works closely with the Creative & Brand Director, who owns visual identity, creative direction, and final approval on all creative.

• Own the CRM-driven demand-generation strategy, running a large portfolio of segmented nurture tracks (lifecycle journeys, state and federal incentive programs, and industry verticals) across public- and private-sector fleet markets.
• Build, deploy, and optimize campaigns in Marketing Software, including journeys, segmentation, dynamic content, A/B testing, and send-plan QA, with clean campaign attribution in Salesforce Sales Cloud.
• Stand up and manage cold outbound using Smartlead, Instantly, or a comparable platform: domain and inbox setup, warm-up, deliverability monitoring, sequence building, reply handling, and compliance with CAN-SPAM and company consent and opt-in policies.
• Operate and help improve the company’s AI-powered Marketing Portal and its agents (incentives, bid intelligence, campaigns, research, and outbound): use them in daily work, review their output for accuracy and brand fit, refine prompts and workflows, and partner with the Creative & Brand Director on enhancements.
• Partner with Inside Sales to build and qualify targeted prospect lists by region, vertical, and title; score leads; and ensure timely handoff of warm leads to the appropriate regional sales representative.
• Own the funnel from first touch through sales handoff, tracking conversion at each stage (open, click, reply, inquiry, demo, configurator engagement, opportunity) and recommending improvements.
• Manage paid and digital channel strategy (search, retargeting, Linked In, and trade media) within the approved advertising…