Marketing Director

Our client is a rapidly growing, internationally established consumer beverage brand preparing for a major expansion into the US market.

With strong momentum in its home market, an engaged consumer following and significant retail expansion plans, the company is entering an exciting new phase of growth.

Known for its bold, unconventional approach to brand building, the company has generated significant organic social media engagement through creative content, cultural partnerships and experiential marketing.

This is a young, entrepreneurial and fast-moving organization with ambitious growth plans, strong financial backing and a genuine commitment to building a brand that resonates with the next generation of consumers.

We are seeking a highly creative, culturally connected Head of Marketing to lead the company's global marketing strategy, with an immediate focus on establishing and scaling the brand in the US.

Working directly with the founders, this individual will have significant ownership over brand positioning, creative direction, social media, influencer partnerships, experiential marketing and team development.

This is not a traditional corporate marketing role. We're looking for someone who understands how to build brands that consumers genuinely want to be associated with.

The ideal candidate lives and breathes LA culture, has deep connections across music, nightlife, fashion and entertainment, and understands what resonates with Gen Z audiences.

This individual will have the creative freedom, resources and autonomy to build campaigns, partnerships and experiences that establish the brand as a culturally relevant player in the US market.

• Develop and execute the global marketing strategy, with an immediate focus on US market entry and rapid expansion.
• Own brand positioning, creative direction and integrated marketing initiatives across social, experiential and retail channels.
• Identify cultural moments, strategic partnerships and emerging trends that can accelerate brand awareness and consumer engagement.
• Establish marketing priorities, objectives and KPIs aligned with business growth.
• Work directly with the founders to shape long-term brand strategy and creative direction.

• Lead creative direction across campaigns, social media, content and brand communications.
• Own Tik Tok and organic social media strategy, prioritizing viral content, audience engagement and community growth.
• Develop bold, unconventional campaigns that differentiate the brand from traditional consumer marketing.
• Identify emerging creators, trends and content formats that resonate with Gen Z audiences.
• Oversee content production, campaign development and creative execution across channels.

• Build and leverage relationships across LA's music, entertainment, nightlife, fashion and influencer communities.
• Develop partnerships with relevant creators, artists, DJs, emerging talent and cultural personalities.
• Identify and execute brand collaborations that generate authentic engagement and cultural relevance.
• Establish the brand's presence at relevant events, venues and cultural experiences.
• Manage partnership negotiations, budgets, deliverables and ongoing relationships.

• Develop and execute memorable brand events, parties, festival activations and experiential campaigns.
• Build a meaningful presence within LA's nightlife, music and entertainment communities.
• Identify opportunities for consumer engagement and brand partnerships across key US markets.
• Collaborate with the sales organization to support retail launches, consumer trial and in-store activations.
• Transform physical brand experiences into compelling social content and organic engagement opportunities.

• Recruit, build and lead the US marketing team as the business scales.
• Identify hiring needs across content, creative, social media, partnerships and marketing operations.
• Provide strategic leadership and coordination across international marketing resources.
• Manage internal teams, external agencies, creators and creative partners.
• Establish processes for campaign planning, content production and performance accountability.

• Own marketing budgets across campaigns, partnerships, content and events.
• Allocate resources strategically to maximize brand awareness, engagement and commercial impact.
• Monitor…