Assistant Manager-Sales

Overview

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global markets. Our number of restaurants exceeds 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. To ensure the availability and reliability of its key raw materials, Minor Food operates two manufacturing plants that produce high quality, specialized cheeses and ice cream for Thai and international markets.

Minor Dairy Limited and Minor Cheese Limited were founded in 1991 with manufacturing facilities in Nakornratchasima province.

• Minor Dairy Limited produces a variety of premium ice cream products and toppings for Minor Food brands such as Swensen's, Dairy Queen, and Burger King, and also supplies the same quality ingredients to leading customers outside the group.
• Minor Cheese Limited produces a wide range of cheeses and cheese blends including mozzarella, cheddar, string cheese, Parmesan, mascarpone, cream cheese, and sour cream. The company is a key supplier to various restaurant operations of its parent, Minor Food, and to companies in the Thai and regional food services sector.

Job Purpose: We are seeking an enthusiastic and results-driven Assistant Sales Manager to join our dynamic team, focusing on driving the sales and distribution of dairy products such as cheese, ice cream, and soft serve. This role will be instrumental in ensuring effective distribution across multiple sales channels, including retail, HORECA (Hotels, Restaurants, and Cafes), and food service. The ideal candidate will have a passion for dairy products, a strong understanding of the food industry, and the ability to cultivate lasting customer relationships.

Main Responsibilities:

• Sales Strategy & Channel Development:
  • Support the development and implementation of targeted sales strategies tailored for diverse distribution channels, including retail, HORECA, and food service
    .
  • Identify and pursue new business opportunities across these channels to expand market share and achieve sales targets for dairy products.
  • Work with senior sales leadership to plan and forecast sales goals for each channel, ensuring alignment with overall business objectives.
• Customer Relationship Management:
  • Establish and nurture strong, long-term relationships with key customers in retail, food service, and HORECA sectors, including distributors, wholesalers, restaurant chains, and individual outlets.
  • Provide proactive support and consultative sales solutions, addressing customer needs and ensuring customer satisfaction across all channels.
  • Respond to client inquiries, product concerns, and feedback to improve service delivery.
• Collaborate with related stakeholders to create tailored promotional strategies for each distribution channel, ensuring effective product visibility and brand awareness.
• Oversee product displays, in-store promotions, and merchandising activities across retail stores, as well as managing sampling and product demonstrations in the HORECA and food service sectors.
• Train and support key stakeholders, such as retail staff and food service operators, on product knowledge, benefits, and selling techniques.
• Sales Reporting & Market Analysis:
  • Monitor and report on sales performance by channel (retail, HORECA, and food service), identifying trends, growth opportunities, and areas for improvement.
  • Prepare and present regular sales reports and analysis to senior management, with clear action plans to enhance sales performance.
  • Utilize CRM tools and data analytics to track customer activity and product performance, adjusting strategies as necessary.
• Work closely with the logistics and supply chain teams to ensure optimal inventory levels and timely product distribution across all channels.
• Ensure seamless product availability for retail,
  HORECA
  , and food service clients, minimizing stockouts and delays.
• Collaborate with customers to manage orders, deliveries, and inventory needs, optimizing stock levels for all customer types.
• Market Research & Competitive Landscape:
  • Conduct market research to stay ahead of trends in the dairy product sector, including consumer preferences, competitor activities, and emerging opportunities within the retail
    , HORECA
    , and food service markets.
  • Use insights to develop tailored strategies that address customer demands and product gaps.
• Team Support & Training:
  • Assist in training junior sales staff and colleagues on the intricacies of selling dairy products in diverse channels.
  • Promote teamwork and collaboration across departments to ensure a coordinated effort in meeting sales and distribution goals.

• Proven track record in sales and channel development within retail, HORECA, and food service sectors.
• Strong negotiation, communication, and interpersonal skills.
• Ability to analyze sales data and market trends to drive…