Regional Sales Manager

Regional Sales Manager

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Position Summary:

The Regional Sales Manager (RSM) is responsible for driving commercial vehicle sales across an assigned geographic territory. This role manages dealer relationships, supports fleet customers, and leads sales execution for cargo vans, chassis trucks, upfit solutions, and emerging EV products. The RSM develops regional sales strategies, identifies new business opportunities, builds strong channel partnerships, and ensures consistent commercial performance. You’ll also represent the voice of the customer to the organization in evaluating current offerings and new opportunities.

El Dorado National – California (ENC), a legacy bus builder turning the page toward the future, has started their bold new electric commercial cargo van division. We are designing cutting‑edge electric and hybrid Class 3–6 commercial vehicles that will reshape public, commercial, and private fleet mobility. Our flagship model is the first in a new generation of clean, modular, tech‑forward vehicles.

• Develop and execute a comprehensive regional sales plan focused on achieving volume, revenue, and profitability targets.
• Manage all commercial sales activities within the assigned region to promote and capture sales growth with regional fleet customers.
• Achieve regional sales targets for commercial vehicles.
• Identify and pursue new business opportunities with commercial customers, including parcel, rental, utility, telecom, municipal, and small/mid‑size fleets.
• Support quoting, pricing guidance, order configuration, and customer proposal development.
• Manage forecast accuracy, pipeline health, and sales funnel activity for assigned accounts.
• Serve as the subject‑matter expert for vehicle specifications, payload requirements, GVWR classifications, and upfit solutions.
• Conduct product demonstrations, customer ride‑and‑drives, and technical walk‑throughs.
• Provide consultative insight into TCO, duty cycles, routing patterns, cargo capacity, and operational fit.
• Develop territory growth plans aligned with market potential, dealer capability, and competitive landscape.
• Provide feedback to Product, Marketing, and Leadership on regional trends, competitor actions, and customer needs.
• Coordinate with Marketing on regional events, trade shows, campaigns, and dealer promotions.
• Support engineering and product teams with customer feedback and field insights.
• Maintain accurate CRM records for all opportunities, customer interactions, and dealer activities.
• Provide weekly and monthly sales reports, forecasts, and competitive intelligence summaries.
• Present regional performance updates to leadership and participate in quarterly business reviews.

• You’re comfortable selling to fleet managers, and end‑users across diverse commercial segments.
• You thrive on face‑to‑face engagement, field visits, and hands‑on product discussions.
• You enjoy solving customer challenges and helping dealers win more commercial business.
• You bring personal accountability, urgency, and a sense of ownership to your work.
• You excel in remote or field environments and are motivated by autonomy and responsibility.
• You take initiative without needing constant direction and thrive in a growth‑oriented business.

• Bachelor’s degree in business, Sales, Marketing, Automotive Technology, or a related field (or equivalent professional experience).
• 5–8 years of sales experience in commercial vehicles, automotive, fleet, truck body/upfitting, or transportation equipment.
• Ability to manage dealer training, pipeline development, quoting support, and product demonstrations.
• Proficiency with CRM systems (Salesforce) and Microsoft Office/Google Workspace tools.
• Strong presentation, negotiation, and communication skills for both technical and executive audiences.
• Bonus if you’ve worked with Class 3–6 vehicles or public fleet RFPs.
• Ability to travel extensively throughout the region (~50%).

The hiring range for this position is $97,000.00 to $ per year.

Mid‑Senior level

Full‑time