Digital Marketing Mgr - Food Automation

Job Details:
Level: Management,

Job Location:

Marlen
- Riverside, MO, Position Type:
Full Time, Education Level: 4 Year Degree, Salary Range: $101600.00 - $132100.00

Salary, Travel Percentage:
Up to 25%, Job Shift: Day, Job Category:
Marketing,

The Digital Marketing Manager – Food Automation is responsible for managing and optimizing the Food Automation Group's shared digital marketing infrastructure and lead generation programs. This role serves as the central owner of the group's digital ecosystem, ensuring websites, marketing technology platforms, digital advertising, lead management processes, and reporting systems support business growth across all operating companies.

• Own the Food Automation Group's digital marketing infrastructure and lead generation programs.
• Manage and optimize company websites, including SEO, GEO, content updates, and user experience.
• Administer marketing technology platforms, including CRM, Marketo, and marketing automation tools.
• Plan, execute, and optimize paid digital campaigns across search, display, and social media channels.
• Manage lead capture, scoring, qualification, and routing to operating company sales teams.
• Develop and maintain dashboards, analytics, and reporting to measure marketing effectiveness and ROI.
• Establish digital marketing standards and best practices across the Food Automation Group.
• Train and support operating company marketing teams on digital tools, processes, and campaign execution.
• Partner with marketing, sales, and product teams to drive pipeline growth and improve lead conversion.
• Identify opportunities to improve digital performance, marketing efficiency, and customer engagement.

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, marketing automation, or lead generation.
• Experience managing CRM and marketing automation platforms (Salesforce, Marketo, Hub Spot, or similar).
• Strong understanding of SEO, GEO, SEM, digital advertising, social media marketing, and website optimization.
• Experience using Google Analytics, reporting platforms, and dashboard tools.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.
• Experience supporting multiple business units or brands.
• Experience in B2B manufacturing, industrial equipment, automation, or technical product environments.
• Google Analytics, Google Ads, Salesforce, or Marketo certifications.
• Experience with website CMS platforms and digital content management.
• Travel up to 25% domestically and internationally to support operating companies, attend industry events, participate in training, and collaborate with commercial and marketing teams across the Food Automation Group.

• Data-driven decision making
• Project and process management
• Cross-functional collaboration
• Communication and training skills
• Problem solving and continuous improvement
• Customer and results orientation

While performing the duties of this role, the employee is regularly required to sit, stand, walk, and use hands to operate standard office equipment. Occasional lifting of up to 25 pounds may be required.

This position operates primarily in a professional office environment. Travel to Operating Companies, trade shows, and manufacturing facilities is required. While visiting customer or production environments, the employee may be exposed to moving mechanical parts, noise, and varying temperatures. The role requires flexibility to work across time zones in a global organization.

• Compensation:
  Competitive compensation
• Benefits:
  Comprehensive benefit…