Head of F&B Partnerships

Head of Food & Beverage (F&B) Partnerships

Reporting Line:
Chief of Staff

Works closely with:
Group CEO, Product, Operations, Growth, and Technology teams

Leads: F&B partnerships strategy, onboarding, and account management

HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA empowers SMEs to start, run, and grow their businesses by providing cutting‑edge financial and technological tools. The company operates multiple entities in the UAE, Saudi Arabia, and Egypt—including HALA Payments, HALA Cashier, and HALA Logistics—offering solutions that enable merchants to digitize payments and manage sales and operations.

The Head of F&B Partnerships will lead Hala’s strategy and execution for building, growing, and managing strategic relationships across the Food & Beverage sector. This role is pivotal to establishing Hala’s footprint in restaurants, cafes, and hospitality partners by embedding Hala’s payment and fintech solutions—including Pay‑at‑Table and digital ordering—into the heart of customer experiences. The role will focus on driving merchant acquisition, strengthening key relationships, and unlocking new revenue streams.

• Develop and execute a comprehensive partnership strategy across the F&B industry in KSA and the GCC.
• Identify and prioritize high‑potential brands and chains in the casual dining, quick‑service, and fine dining segments.
• Define revenue targets, partner KPIs, and long‑term growth metrics.
• Propose scalable monetization models including transaction‑based pricing, SaaS‑style subscriptions, and value‑added services.

• Lead sourcing, outreach, and onboarding of restaurant and hospitality partners.
• Build strong executive‑level relationships with F&B operators, franchise groups, and aggregators.
• Negotiate and close commercial agreements that drive long‑term value for both Hala and its partners.
• Own the partner lifecycle from acquisition to retention and upsell.

• Collaborate with Product and Technology teams to ensure seamless integrations with POS, ordering, and payment systems.
• Work with Operations to streamline onboarding, training, and account setup.
• Support Marketing in building joint campaigns, case studies, and partner success stories.
• Ensure feedback from partners is captured and translated into product and service improvements.

• Stay ahead of F&B industry trends and competitor activity.
• Explore opportunities for product co‑creation or new market segments (e.g., ghost kitchens, catering, food halls).
• Represent Hala at relevant industry events and forums.

• 7‑10 years of experience in partnerships, business development, or commercial leadership roles—preferably in F&B, payments, or tech.
• Strong network in the F&B and hospitality ecosystem across KSA and the GCC.
• Proven track record of building and scaling B2B partnerships with enterprise or mid‑market clients.
• Strong commercial, contractual, and negotiation expertise.
• Experience working with payment platforms, POS providers, or tech vendors in the restaurant space is a plus.
• Bachelor’s degree required; MBA or relevant master’s degree is a plus.
• Fluency in English required;
  Arabic strongly preferred.

• Inclusive and diverse culture encouraging innovation and flexibility in remote, in‑office, and hybrid work setups.
• Highly competitive compensation packages, including potential shares.
• Personal development focus with regular training and an annual learning stipend.
• Opportunity to join a talented team of over 30 nationalities working in 7 countries.
• Autonomy, mentoring, and challenging goals creating incredible opportunities for you and the company.
• Extensive responsibility and trust—believing the best results come when a function’s leaders have freedom to act.

If you think you have what it takes to join a remarkable team, #