Associate Director - Commercial

Redefining Sustainability | Innovating for the Future | Creating a Lasting Impact

Botanica is a subsidiary of Red Sea Global and is part of the Red Sea Global Group of companies. We specialize in providing dedicated sustainable greenery across Red Sea Global’ s destinations ensuring careful integration of new species with local flora.

As a subsidiary, Botanica benefits from shared strategic goals and collaborative initiatives within the Red Sea Global group of companies, enhancing our ability to serve our clients effectively.

Spanning over1 million square meters, driving ourplanet-first approach to sustainability. Since
2020, we have cultivatedover 5 million plants, with an ambitious goal of30 million by 2030, shaping the natural landscapes ofThe Red Sea & Amaala. With a team of passionate professionals—40% from the local community—and an unwavering commitment toecological harmony, we are pioneeringnew global benchmarksin sustainable development.

• Sustainability at Scale:
  Be part of a project that’s transforming landscapes and preserving biodiversity.
• Innovate & Grow:
  Work with industry experts in a fast-evolving environment.
• Global Recognition:
  Join a company shaping the future of sustainable tourism and development.
• Work in a Natural Paradise:
  Contribute to world-class projects in breathtaking locations.

• Lead Botanica Red Sea's commercial function to grow profitable, contracted revenue across all business lines: plant and tree supply, contract growing, nursery services, horticultural soil, indoor plants and flowers, agricultural consulting, and landscape maintenance services.
• The role owns commercial strategy, pricing, tendering, client contracts and key accounts across two client segments: internal clients within RSG, and external developments.
• It is accountable for ensuring that every commitment made to a client is deliverable by the business units and margin-positive for Botanica.

• Develop the 3–5 year commercial strategy and annual revenue plan by business line, client segment and destination, aligned with the Botanica business plan and RSG Group priorities.
• Define the product and service portfolio and the pricing architecture for each line (unit rates, lump sum, schedule of rates, per-m² maintenance rates, per-plant prices).
• Lead market research and competitor benchmarking against nurseries, landscape contractors and facility management (FM) providers; identify new segments and services.
• Provide the monthly demand forecast (confirmed orders, probable pipeline, renewals) to the PMO for sales and operations planning (S&OP).

• Build and manage the opportunity pipeline across internal RSG clients and external developments, including hotel operators, developers and government entities.
• Chair bid/no-bid reviews; lead tender strategy and the preparation of technical and commercial proposals with input from Production, PMO and Finance.
• Approve cost build-ups and price-to-win jointly with Finance; ensure no proposal is issued below the approved margin floor without Operational General Manager approval.
• Develop strategic partnerships, distribution channels and B2B/B2C sales routes for indoor plants, flowers and soil products.

• Own the client relationship for all key accounts, internal within RSG and external; maintain an account plan, service level agreement (SLA) and periodic performance review for each.
• Lead negotiation, execution and renewal of client contracts; renew recurring maintenance contracts well ahead of expiry, and ensure no service is mobilized without a signed contract or written instruction.
• Manage variations, change orders, extra…