Business Analyst - Sales & Commercial

Al Rabie Saudi Foods is one of the largest Saudi companies and most trusted juice and beverage manufacturers, producing a diverse portfolio of 100% juices, nectars, dairy beverages, and functional drinks distributed across Saudi Arabia and many international markets. Headquartered in Riyadh, Al Rabie has built a legacy of quality and innovation that is deeply embedded in Saudi households. As the company strengthens its position across the Kingdom’s retail landscape, we are seeking a commercially strong and results-driven Key Account Manager to own, grow, and develop our business with major Modern Trade retail partners.

Reporting directly to the Chief Sales Officer (CSO), the Business Analyst — Sales & Commercial transforms complex commercial data into clear, actionable insights that drive strategic decision-making across all six sales channels — Modern Trade, Wholesale, Van Operations, International Markets, E-Commerce, and Sales Transformation & Systems. The role is the analytical backbone of the commercial function, enabling the CSO and senior leadership to act faster and with greater confidence.

• Design, build, and own the commercial performance reporting framework across all six sales channels (Modern Trade, Wholesale, Van Operations, International Markets, E-Commerce, and Sales Transformation).
• Develop and maintain daily, weekly, and monthly sales performance dashboards tracking volume, value, distribution, and channel health metrics.
• Prepare the Monthly Business Review (M ) and Quarterly Business Review (Q ) commercial packs for the CSO and CEO, with clear performance narratives and variance commentary.
• Automate recurring reports to eliminate manual effort and ensure data accuracy and consistency across all reporting outputs.
• Ensure all commercial reporting is available to senior leadership in a timely manner, within agreed service level timelines.
• Conduct deep-dive analyses on sales trends, channel performance, SKU contribution, customer segmentation, and market share movements.
• Identify commercial performance gaps, root causes, and emerging risks across channels, geographies, and product portfolios.
• Analyze distributor, customer, and channel productivity to surface opportunities for growth and efficiency improvement.
• Build scenario models and sensitivity analyses to support commercial decision-making, including pricing evaluations, promotional ROI, and route-to-market assessments.

• Support the Sales & Operations Planning (S&OP) process by providing accurate, data-driven demand signals and channel-level volume forecasts.
• Assist in the development of the annual commercial operating plan (AOP), bottom-up budgets, and phased sales targets by channel, category, and geography.
• Track forecast accuracy at channel and category level, and work with commercial teams to reduce bias and improve planning precision.
• Provide analytical support for new product introduction planning, including market sizing, cannibalization assessment, and launch performance tracking.

• Provide analytical support to sales transformation initiatives, including route-to-market redesign, van sales optimization, and channel investment reallocation.
• Support the evaluation of partnership and distribution opportunities (new third-party brands, new market entries) through financial modelling and commercial due diligence.
• Assist in building business cases for commercial investment decisions, including trade terms, customer agreements, and channel-specific promotional plans.
• Collaborate with the IT, Finance, and Supply Chain functions to improve data infrastructure,…